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The Productization of Legal Services – My New Article

Thursday, July 31st, 2014

The July/August issue of Law Practice magazine is now out, the theme is “Big Ideas,” and one of the big ideas included in the issue is covered in an article I wrote.

In “Link to article,” I dive into the ways that lawyers might explore efforts made in other professions and industries in turning services into products. In general, I mean “information products,” but you might think even more broadly than I did in the article.

The article gives some examples that gave me something to think about, explores how a “productized” approach might work and why it might be beneficial in today’s economic climate, and suggests a structure for launching productization efforts. I think of this structure as a starting point for further discussion.

To help illustrate what I meant by information products, I used the following examples:

  • Ernst & Young creates and publishes a popular (as I write this, in the top 100 among taxation books on Amazon) and affordable ($24.95) annual tax guide for the public.
  • Attorney Larry Katzenstein creates and sells a widely used software program called Tiger Tables that computes actuarial factors for tax calculations and planning.
  • A prominent technology company sought out a law firm to create a document assembly application for standard agreements that the company would license on an annual subscription basis.
  • A law firm produces training videos on legal topics for sale to the public.
  • A law firm packages research information updated on an annual basis as a subscription offering.

I have been pleased with the positive comments and feedback I’ve gotten on this article. I’ve also been thinking that might be a topic I’d like to turn into a presentation for the appropriate audiences, but I’d mainly like to start the conversation.

There’s also a new term I use in the article – “law practice exceptionalism.” I’ll let you read the article to see what I meant. When I wrote the article at the first of the year, I knew the term was unique when I ran a Google search. I wasn’t sure that it would be when the article appeared, but it actually still is. I remember back in the early days of blogging when you could coin new terms in your blog very easily and see that you had the only hits for them in Google – at least for a little while. Now, it’s much harder to do that, so it’s fun to cook up something new again, at least according to Google.

The Money Quote:

The prudent approach is to create new revenue streams to supplement and even enhance traditional services, rather than trying to squeeze more profit out of a time-based service business model.

The Productization of Legal Services.

Of course, I also recommend that you make some time to read the whole issue and see some of the other Big Ideas featured there.

LIOHFL 2ed Image

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Permalink: The Productization of Legal Services – My New Article

GC Research Club Interview about Legal Technology

Tuesday, June 24th, 2014

William Barns Graham at the GC Research Club interviewed me a while back about technology as it relates to in-house counsel, some of my uses of technology, collaboration and other topics. The interview originally ran in two parts, but has been collected conveniently in one place, as “GCRC Interview: Dennis Kennedy, Vice President, Counsel at MasterCard Worldwide – Whole Interview” on the GCResearchClub.com website, along with other interviews, all of which I would recommend. It’s nice to be able to reach an international audience with this interview.

Ann Page, in her “JANUARY 2014 REPORT – Legal Department Technological Solutions – What To Consider and Where To Start?“, highlighted a quote from the interview:

Because legal work is so collaborative, there’s a push to use new collaborative technologies, communication technologies and specialized practice technologies on an ongoing basis. We’ve still yet to get much past breaking the surface of analytical, automation and knowledge management tools.

In the interview, I talked about:

  • How my experience in law and technology complement each other
  • What technologies in-house counsel can use to better align their work to the demands of their employees
  • Whether lawyers and IT departments work well enough together
  • How big “cyberlaw” might become
  • Some of the technologies I personally use
  • Useful phone and tablet apps for lawyers

I had fun doing the interview and had fun re-reading it the other day. You might also find the interview worth your time and effort, especially if you are an in-house counsel or work with in-house counsel.

Let me know what you think.

Link to full interview.

LIOHFL 2ed Image

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Permalink: GC Research Club Interview about Legal Technology

Presentation Tips for Legal Professionals: A Podcast Series

Thursday, May 29th, 2014

I’ve done a number of presentations lately in all sorts of formats – solo, duo, panels and webcasts. For the Kennedy-Mighell Report podcast on the Legal Talk Network, Tom and I decided to record an episode in which we shared some of our latest tips and observations about presenting. The result was the episode called “Presentation Tips for Legal Professionals.”
Kennedy-Mighell Report picture
After that podcast, we realized that we had barely tapped the surface of what we wanted to say on presentations, so I was able to talk Tom into recording two more episodes on presenting as part of a panel and presenting on webinars – “Panel Presentation Pointers for Legal Professionals” and “Webinar Presentation Pointers for Legal Professionals.”

As a result, we now have a three-part series with our latest thinking and tips about presenting. On the podcasts, we also talk about Heartbleed, the presenter mode in PowerPoint and the “right to be forgotten.”

We invite you to listen to all of the episodes and welcome your reactions, questions and tips of your own. We might even do a follow-up segment highlighting the best of the comments and tips we get. We also want to gauge the interest in a short book of presentation tips, probably in a low cost eBook format.

Get these episodes (and many more) on Legal Talk Network, on the ABA’s Law Technology Today blog, or, perhaps best of all, by subscribing to the podcast on iTunes.

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Permalink: Presentation Tips for Legal Professionals: A Podcast Series

Recents Podcasts, Articles and Odds & Ends

Tuesday, April 29th, 2014

I wanted to highlight some of my recent podcasts, articles and other odds & ends.

If you are in St. Louis this Thursday and Friday, I’ll be at the ABA Law Practice Division Spring Meeting and the Law Firm Marketing Strategies Conference (excellent group of speakers and topics – highly recommended).

Tom Mighell and I have continued our biweekly episodes of The Kennedy-Mighell Report podcast, recently hitting the episode 125 milestone. The last few episodes have been especially fun and we appreciate the good feedback we’ve gotten. We also had a great time at ABA TECHSHOW hanging out with the Legal Talk Network team. As always, the best way to get the podcast is to subscribe to it (free) in iTunes.

Recent episodes:Kennedy-Mighell Report picture

Presentation Tips for Legal Professionals

ABA TECHSHOW 2014 Wrapup

Legal Ethics and Cybersecurity

Talking Legal Evolution: Innovation’s Pace in the Legal Industry

The Benefits of Tech Automation: Why Attorneys Should Opt In

A few recent articles:

Allison Shields and I wrote a popular article (several requests for reprinting already) called “Fourteen LinkedIn Tips for 2014” in the ABA’s Law Practice Today webzine. There are even more tips in our new book, LinkedIn in One Hour.

My ABA Journal technology column is now called “Kennedy on Tech.” The three most recent columns are:

What can ‘gamification’ do for lawyers?

Social media has trade-offs for lawyers

5 ways to make good on your New Year’s tech resolutions

I do a limited amount of speaking these days (but am always happy to be asked). I’ve lately been speaking about LinkedIn on webinars, social media ethics at the Mound City Bar Association’s Ronda F. Williams CLE Retreat (named in honor of Ronda Williams, a lawyer who impacted many people and died far too young), and digital estate planning. I also recently enjoyed getting to speak to law students at Washington University Law School.

On May 15, I’m debuting a new presentation called “Ethical Cybersecurity for the Non-technical Lawyer” at the St. Louis Corporate Counsel Institute, co-sponsored by the Association of Corporate Counsel – St. Louis Chapter and the Bar Association of Metropolitan St. Louis. I’m glad I checked the location when I grabbed the link above because I hadn’t realized the event has moved to a new location.

And those are some of my recent podcasts, articles and other odds & ends

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Permalink: Recents Podcasts, Articles and Odds & Ends

#ABATECHSHOW: LinkedIn How-to Session and Much More

Wednesday, March 26th, 2014

It’s time for ABA TECHSHOW and I’m wrapping up my preparations. Hope to see you there. If you can’t be there, remember that you can get a peek of what is happening at the conference by checking out the Twitter hashtag #ABATECHSHOW. I’ll note that you can still get registered and attend. You can also get an Exhibit Hall pass for a day, and I always strongly encourage law students in Chicago to take advantage of special deals for law students.

I have a typically busy schedule, starting right away with an introductory “State of Legal Technology” panel presentation at the opening of TECHSHOW with Adriana Linares, Tom Mighell, Allison Shields and Paul Unger that will give a fast-paced summary of highlights from the 2013 ABA Technology Survey.

My main presentation is 2:15 PM on Friday, March 27, when Allison Shields and I will present a session on LinkedIn for Lawyers as part of the “How-to” track. We have decided on what we hope will be a great approach to learning LinkedIn. We’ll focus on LinkedIn Profiles and do some real-time editing of my LinkedIn Profile in an interactive way to help people learn how to edit their own Profiles and follow along and make changes during the session. I think this will be fun, practical and also result in me getting some updates to my own Profile actually done.

For people who want to talk more about LinkedIn after the session or can’t attend the session, Allison and I are hosting a Taste of TECHSHOW dinner on Friday night at Roy’s Hawaiian Restaurant. Be sure to sign up for the dinner before it sells out. For an even more radical approach, I believe there might still be an opportunity to sponsor the dinner.

Obviously, both the session and the dinner will help get the word out on our two new LinkedIn books, LinkedIn in One Hour for Lawyers (Second Edition) and LinkedIn in One Hour. LIOHFL 2ed Image

Allison and I have published a couple of LinkedIn articles in 2014: Fourteen LinkedIn Tips for 2014 and Making the Most of LinkedIn. Allison’s LegalEase blog also has great ongoing coverage of LinkedIn for lawyers. We’ll also be presenting a webinar on LinkedIn for Lawyers: Getting Real World Results from Online Networking for ALI CLE on April 7.

I’ll also be co-hosting a Taste of TECHSHOW dinner on Thursday night on the topic of living in two tech worlds (Mac and PC, iOS and Android, et al.). Tom will be speaking on iPads for Lawyers at the Chicago Apple Store on Michigan Avenue tonight. There’s also what should be another excellent LexThink .1 tonight.

I’ll also be working booths for the ABA Law Practice Division Publishing Board, the Legal Technology Resource Center, and the Conference Concierge booth (Saturday morning 8:00 to 9:30 (maybe the best time to talk to me)). I’ll also be involved in a “So You Want to Write for the ABA” session, where I’ll discuss ways to write for the Legal Technology Resource Center (a great opportunity for anyone interested in legal technology).

Wow, I’m going to be busy, but ABA TECHSHOW is always my favorite technology conference. And, as I’m sure I’ll be reminding myself, it’s the good kind of tired.

Hope to see you there. If you read this blog, be sure to introduce yourself.

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Permalink: #ABATECHSHOW: LinkedIn How-to Session and Much More