Technology-Lawyer

Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

The World Goes Better with a Completely New Channel for Marketing?

I have an upcoming presentation on the role technology can play in inside counsel / outside counsel partnering and the talk was given the unwieldy title of “A Technology Manifesto.” So, I’ve been researching different historical manifestos.
I ran across a recent speech by Coca-Cola Co. chief Steve Heyer that falls into the category of manifesto and is one of the more thought-provoking discussions I’ve seen this year.
Heyer essentially argues that the traditional marketing medium can be inverted so that content deliverers and others can take advantage of the Coke delivery system. Far too simplistically, imagine that a TV show buys space on Coke cans rather than Coke buying ad time on the TV show.
Unlike many others, I think that the word “paradigm” can be useful and this approach seems to be one that suggests a paradigm change. Worth the time to read and think about.

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