Measuring Web Marketing Efforts

Glenn Garnes sings the praises of Marketleap.com’s useful set of tools for measuring the success of your web marketing effort – including ways to check key word response, search engine saturation and the all-important link popularity. The tools are free and they can help you take a solid first step toward actually quantifying results and measuring return on investment for your web page marketing efforts.
Fascinating and useful information – thanks to the 4,200 of you linking back to my site. With just 800 more links, I move into the next category.

Some Good Horsesense about Search Engine Optimization

Plasticbag.org has a very good posting, enhanced by comments, on the “art” of search engine placement and optimization. It’s a great short primer for those interested in bettering the place of their pages, but better still for those who want to be sure that the best content places highly in search results. I recommend it highly.
In an Internet Roundtable column on the same topic, Jerry Lawson, Brenda Howard and I made many similar points. Search engine optimization remains an important topic, and no doubt soon we will have to begin to think more systematically about blog search engine placement.

List of Bests

I found myself yesterday wandering around a Barnes & Noble with a $25 gift card literally unable to find anything that I wanted to read enough to pay for. Obviously, I either hadn’t done my preparation for the trip to the store or my fascination with Bookcloseouts.com has reached a new level.
That reminded of a site I had noticed a while back called List of Bests, which keeps in one handy place a variety of “Best of” lists for books, movies and music. Nice site, handy resource and a little food for thought.

The Rapidly Changing Internet Experience

My experience of the Internet has dramatically changed over the last few months because of news aggregators. I suspect that many others are experiencing a similar sense of movement.
Two quotes I noticed today capture my feelings well.
The first is from Jim McGee, who says:
“Sites that provide no RSS feed essentially don’t exist for me.”
He adds: “95% of my online information comes to me by way of my aggregator.” While I’ve not reached that kind of percentage yet, it’s amazing how dramatically the time I spend actually going out and looking for things (other than newsfeeds) on the Internet has been reduced.
The second quote is from Matt Mower’s Curiouser and Curiouser blog, where Matt says:
“Could somebody please tell me, given that we are half way to 2004 in the 21st goddamn century, why I cannot print a web page without losing 50% of all the words on the right hand edge of the page. And it’s not just IE, Firebird is just as bad!”
Matt also commented that Jim’s quote I mentioned was “spot on” and I have to say that Matt’s quote is also spot on in my book.
To me, the best software is the software that stays out of your way and let’s you work the way you want to work. When simple things like printing out a page do not work in the default settings (and it happened to me again today), something needs to be fixed.
If the Internet routes around barriers, the dominant role of the browser as an information gathering tool on the Internet may diminish faster than anyone thought possible.

Useful Sarbanes Oxley Resources

Companies are increasingly finding that the implications of dealing with the corporate accountability requirements of the Sarbanes Oxley Act are larger and thornier than they ever expected. I thought I’d pass along some links to resources that I’ve found recently that are good starting points for dealing with Sarbanes Oxley Act issues, especially from the IT point of view. Five Things IT Needs To Know About Sarbanes-Oxley Compliance (CIO.com); Sarbanes-Oxley: Tech to the Rescue? (CFO.com); Sarbanes Action Plan (Computerworld); Surviving Sarbanes-Oxley (Optimize Magazine); Making Sarbanes-Oxley Pay: Achieve an ROI from Regulatory Compliance (IntelligentBPM.com); and Sarbanes-Oxley Information Center (PriceWaterhouseCoopers/CFODirect.com).
A good summary of the current state of affairs is found in the Computerworld article:
“‘There’s a tremendous amount of confusion’” about what IT should be doing to ensure compliance with Sarbanes-Oxley, says John Hagerty, an analyst at AMR Research Inc. in Boston. A recent AMR poll of 60 companies found that while 85% are anticipating changes in system and application infrastructures, an equally whopping 80% are unsure of what the changes will be.”