Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

Archive for June, 2003

Measuring Web Marketing Efforts

Monday, June 30th, 2003

Glenn Garnes sings the praises of’s useful set of tools for measuring the success of your web marketing effort – including ways to check key word response, search engine saturation and the all-important link popularity. The tools are free and they can help you take a solid first step toward actually quantifying results and measuring return on investment for your web page marketing efforts.
Fascinating and useful information – thanks to the 4,200 of you linking back to my site. With just 800 more links, I move into the next category.

Some Good Horsesense about Search Engine Optimization

Thursday, June 26th, 2003 has a very good posting, enhanced by comments, on the “art” of search engine placement and optimization. It’s a great short primer for those interested in bettering the place of their pages, but better still for those who want to be sure that the best content places highly in search results. I recommend it highly.
In an Internet Roundtable column on the same topic, Jerry Lawson, Brenda Howard and I made many similar points. Search engine optimization remains an important topic, and no doubt soon we will have to begin to think more systematically about blog search engine placement.

List of Bests

Wednesday, June 25th, 2003

I found myself yesterday wandering around a Barnes & Noble with a $25 gift card literally unable to find anything that I wanted to read enough to pay for. Obviously, I either hadn’t done my preparation for the trip to the store or my fascination with has reached a new level.
That reminded of a site I had noticed a while back called List of Bests, which keeps in one handy place a variety of “Best of” lists for books, movies and music. Nice site, handy resource and a little food for thought.

The Rapidly Changing Internet Experience

Tuesday, June 24th, 2003

My experience of the Internet has dramatically changed over the last few months because of news aggregators. I suspect that many others are experiencing a similar sense of movement.
Two quotes I noticed today capture my feelings well.
The first is from Jim McGee, who says:
“Sites that provide no RSS feed essentially don’t exist for me.”
He adds: “95% of my online information comes to me by way of my aggregator.” While I’ve not reached that kind of percentage yet, it’s amazing how dramatically the time I spend actually going out and looking for things (other than newsfeeds) on the Internet has been reduced.
The second quote is from Matt Mower’s Curiouser and Curiouser blog, where Matt says:
“Could somebody please tell me, given that we are half way to 2004 in the 21st goddamn century, why I cannot print a web page without losing 50% of all the words on the right hand edge of the page. And it’s not just IE, Firebird is just as bad!”
Matt also commented that Jim’s quote I mentioned was “spot on” and I have to say that Matt’s quote is also spot on in my book.
To me, the best software is the software that stays out of your way and let’s you work the way you want to work. When simple things like printing out a page do not work in the default settings (and it happened to me again today), something needs to be fixed.
If the Internet routes around barriers, the dominant role of the browser as an information gathering tool on the Internet may diminish faster than anyone thought possible.

Useful Sarbanes Oxley Resources

Monday, June 23rd, 2003

Companies are increasingly finding that the implications of dealing with the corporate accountability requirements of the Sarbanes Oxley Act are larger and thornier than they ever expected. I thought I’d pass along some links to resources that I’ve found recently that are good starting points for dealing with Sarbanes Oxley Act issues, especially from the IT point of view. Five Things IT Needs To Know About Sarbanes-Oxley Compliance (; Sarbanes-Oxley: Tech to the Rescue? (; Sarbanes Action Plan (Computerworld); Surviving Sarbanes-Oxley (Optimize Magazine); Making Sarbanes-Oxley Pay: Achieve an ROI from Regulatory Compliance (; and Sarbanes-Oxley Information Center (PriceWaterhouseCoopers/
A good summary of the current state of affairs is found in the Computerworld article:
“‘There’s a tremendous amount of confusion’” about what IT should be doing to ensure compliance with Sarbanes-Oxley, says John Hagerty, an analyst at AMR Research Inc. in Boston. A recent AMR poll of 60 companies found that while 85% are anticipating changes in system and application infrastructures, an equally whopping 80% are unsure of what the changes will be.”

Practical IT Portfolio Management

Friday, June 20th, 2003

I’ve been interested in the idea of portfolio management since at least as far back as my earlier days as an estate planning lawyer when I helped draft the Missouri Prudent Investor Act, which is based on ideas of portfolio management.
I checked and noticed that I first wrote about applying portfolio management techniques to legal technology in 1998 and spoke on the topic at the ABA TechShow in 2002.
So, it’s been one of my favorite topics. Maybe it’s just me, but I’ve noticed a good number of mentions of IT portfolio management lately. CIO Magazine’s Portfolio Management: How to Do It Right is one example and a very nice primer on this important topic, with good examples and practical tips.
Since most law firms seem to take nothing more than a seat-of-the-pants approach to technology planning, portfolio management should be an attractive planning approach for those firms, but, more importantly, a great way for innovative law firms to extend their technology and business lead over the rest of the pack.

Intel: Beyond Centrino

Friday, June 20th, 2003

I’ve been using my new Sony Vaio laptop with the Intel Centrino chip and loving it. This ZDNet story suggests that Centrino may be just the tip of the iceberg in Intel’s wireless efforts.

PCs Really Do Become Doorstops

Wednesday, June 18th, 2003’s article, Out with the Old, Somehow not only confirms the cold reality of the drop-to-zero resale value of PCs, but also illustrates the growing environmental issues involved in throwing away PCs.

The Virtual Chase: RSS News Feeds for Law

Tuesday, June 17th, 2003

For many years, The Virtual Chase has been one of the premier legal research web sites. One key part of its value is well-chosen, well-annotated links – quite a rarity these days. Genie Tyburski’s daily newsletter about updates to the site is also a great resource.
It should be no surprise that The Virtual Chase’s new RSS News Feeds for Law follows in the great tradition of the site, making it immediately a premier resource on law blogs, or blawgs. Each directory listing includes a link and a helpful annotation about the blog, including a description of what is typically contained in the feed.


Tuesday, June 17th, 2003

I’ve long been a fan of the Whole Earth Catalog, the CoEvolution Quarterly and the Whole Earth Review, especially during the Kevin Kelly period. I like the idea that there are some really great tools out there and that it is important to have a way to find them in one place.
I was delighted to learn that Kevin Kelly is capturing the idea of “cool tools” again in a section of his web site known as Recomendo, with a feed.