Some Good Horsesense about Search Engine Optimization

Plasticbag.org has a very good posting, enhanced by comments, on the “art” of search engine placement and optimization. It’s a great short primer for those interested in bettering the place of their pages, but better still for those who want to be sure that the best content places highly in search results. I recommend it highly.
In an Internet Roundtable column on the same topic, Jerry Lawson, Brenda Howard and I made many similar points. Search engine optimization remains an important topic, and no doubt soon we will have to begin to think more systematically about blog search engine placement.