Legal tech guru Jeff Beard presents a graphic illustration of the impact that adding his blog made to the traffic to his web site.
Jeff finds that over 40% of his traffic comes via newsreaders.
Jeff’s stats are quite interesting. Most of what I’ve heard about the impact of a blog on traffic is anecdotal or estimated. My sense has been that my web site traffic has roughly tripled since I started my blog, but I haven’t looked closely enough to draw any conclusions and I have a lot of other content on my site.
Now, there are a lot of different stats and a lot of ways to look at them, but I think Jeff’s little study bears out the general premise that a good, well-publicized blog with an RSS feed will definitely increase your web site traffic.
Dennis Kennedy
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A Graphic Illustration of the Impact of a Blog on Web Site Traffic
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