Technology-Lawyer

Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

Surviving Spam Filtering

I recently made a decision to delete, without opening, all e-mail messages with a blank subject line. It became apparent that this type of message was an unsolicited advertisement. So, if you send me an e-mail with no subject and I don’t recognize your name or e-mail address, I will not be reading, let alone be responding to, your e-mail.
As with each backstep I’m forced to make because of spam, I feel a little sadness.
I’ve long argued that good e-mail practice requires good subject lines, but writing good subject lines has become imperative in today’s world of spam and spam filters.
Usability guru Jakob Nielsen makes a very similar point in his weekly column, “Automated Email From Websites to Customers,” in which he says:
“Transactional email can be a website’s customer service ambassador, but messages must first survive a ruthless selection process in the user’s in-box. Differentiating your message from spam is thus the first duty of email design.”
I’d only add that the same principles now apply to all e-mail as the combination of spammers and spam filtering have made the simple act of e-mailing much more complex.

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