Steve Gillmor on Why Microsoft Needs RSS

Steve Gillmor’s Memo to Steve Ballmer sets out the case for RSS in an open letter to Micrososoft’s Steve Ballmer. It’s a great article to show people who don’t get the point of RSS.
Gillmor concludes:
“RSS may appear to be just a niche technology, a hippie miracle cure for everything from information overload to e-mail dysfunction. But I’d like to see the data on relapsing from RSS. Once you kick the browser, it’s very hard to go back to the old way of doing things. I look forward to hearing from you, perhaps via your own RSS feed. That’s one channel I look forward to subscribing to.”