The Trademark Blogger at INTA

Marty Schwimmer is the author of the excellent The Trademark Blog, a premier example of the focused-topic legal blog. Marty is also a super-nice person. I was trying to convince Marty the other day that he is in fact a blogging celebrity and that the response he gets when he attends the INTA (International Trademark Association) meeting in Atlanta will demonstrate that to him.
Unfortunately, his ID badge will say MARTY SCHWIMMER, not THE TRADEMARK BLOGGER (an important consideration for those of you currently in the process of naming your blogs). I suggested that he changed his badge to MARTY “The Trademark Blog” SCHWIMMER.
Marty posted today about the INTA meeting and invited all his readers to introduce themselves and say hello.
I won’t be at the INTA meeting, but I will say that Marty is definitely someone that you should try to meet if you are there, especially if you have any interest at all in blogging. Please help make him feel like the celebrity he should be.

Mix it Up – Two Turntables and a Microphone

Denise Howell points to Apple letting people place their iMix creations on the iTunes Music Service. David Bowie is offering prizes for remixes of his songs. London Booted is a set of remixes of the classic Clash album, London Calling.
Beck: “I got two turntables and a microphone -
Where it’s at!” – from Odelay
Big Audio Dynamite: “C`mon every beatbox let`s party right now . . . that`s were I dance, where do you dance?” from Planet BAD – Greatest Hits
Dennis Kennedy: “What’s this got to do with blogging? Everything!”
Where do you jam?

Outlook Junk Mail Filter Automatically Screened Ballmer Newsletter

Here’s an interesting spam-filtering result. I signed up for a subscription to the Microsoft Executive Emails. Today, Steve Ballmer sent me an email on “Managing IT for Business Value,” a topic that, as many of you know, is one of my major interests.
However, I only found it when I took a look at the messages the Outlook 2003 automatic junk mail filter routed into the “Junk Mail” folder. An oops or a commentary?
To me, yet another example of how spam solutions may become as big a problem as spam itself. How do I know that I’m seeing all the email that is being sent to me that I want to see? The simple answer: I don’t.

Internet Delivery of Legal Services – QuickRecords.com

I’ve found a number of things lately that show some of the coming directions of Internet delivery of legal services. I want to begin highlighting them on a regular basis. I spent a few moments at a meeting of the e-Lawyering Task Force at the recent ABA Law Practice Management meeting in New Orleans and heard the term “client-facing” approaches. I like this term a lot.
Here’s a superb example of a “client-facing” approach to legal services.
I’ve spoken several times lately with Vince Guinta and Bruce Grogg, who offer services through MyCompanyRecords.com and QuickRecordsPro.com. It’s both a solution to a real problem and opportunity for lawyers to make money by adding a truly valuable service for clients.
The common problem for anyone who has a corporation is that the task of basic corporate recordkeeping (minutes, resolutions, etc.) never quite gets done. Poor recordkeeping is an invitation for a court to look past the corporate entity and find peronal liability – the result of a doctrine known as “piercing the cororate veil.” The owner of a corporation is usually ill-equipped to handle the recordkeeping, accountants do not usually handle this, and, if you are lucky, a paralegal at your lawyer’s office will handle these matters, although often without your knowledge and participation. The problem is clear and well-defined.
With QuickRecordsPro, a lawyer who creates corporate entities can take care of and manage all of the aspects of keeping excellent corporate records and, at the same time, opening an important channel of regular communications. This service also allows a lawyer to create a value stream for a problem-solving service which many clients will be more than happy to pay (and a service many clients would expect that the lawyer would be providing). You can see the economic benefits of this service for a lawyer in, oh, about two seconds.
Some people don’t like the term “win-win,” but, to me, the term fits this approach like a glove.
I don’t do routine corporate work, but, if I did, QuickrecordsPro would be at the top of the list of items for my 2004 business plan. My reaction to hearing about the service from Bruce and Vince was to say, “do you have an affiliate marketing program?” I’m not ordinarily an easy sale, but this service just makes so much sense to me.
If you are a lawyer or a client who wants to get a solid example of what “e-lawyering” might look like, QuickRecordsPro.com is a great place to start. If you do corporate formation and maintenance as part of your practice, you must take a look at what they are doing at QuickRecordsPro. If you are a frustrated client who wonders if and how your attorney is handling your corporate maintenance and recordkeeping, tell your attorney about QuickRecordsPro, or “eliminate the middleman” and take a look at MyCorporateRecords.com.
And tell Bruce or Vince that I sent you.

That’s Not What I Meant

Dave Pollard’s How to Save the World blog is is a constant source of excellent, thought-provoking material. Todays post, “That’s Not What I Meant,” is just one more example of the quality material you will find on this blog.
Pollard discusses the difficulty of presenting material in ways that your audience actually “gets” your points, drawing on actual findings. He then questions whether we can actually get points across in conversations, again based on studies that have been done. It will make you think.
I’ve been struggling lately with coming up with better ways to connect with audiences when talking about technology, given the wide range of experience and expertise in the typical audience. It seems like a project that’s well worth the effort.