Karl Groves has written an excellent article called “The Top 20 Web Mistakes Small Businesses Make” that sets out some excellent tips for evaluating your website.
I always emphasize avoiding his problem #6 “Not making it easy for people to contact you from your site (and not following up when they do).” In fact, one of my favorite of The Internet Roundtable columns on law firm web pages (see archive on LLRX.com) is the one called “How Do I Make Sure That Visitors Who Come to My Site Can Contact Me?”
There are many ways to create great websites, but one of the easiest ways is to avoid the problems on Karl’s list.