Tom Peters has a new article on his “brand called you” theme in the June issue of Fast Company, which I recommend to your attention.
I liked this quote:
“We survive by staring change in the eye–and adapting. . . . A passive approach to professional growth will leave you by the wayside.”
It’s no secret that I believe that most lawyers and law firms are way too passive in their response to today’s world of change. This article may give you a few ideas for ways to move into the active minority.
Thanks to the PR Machine for the pointer and the clever comparison of the article to a Madonna set-list.
Dennis Kennedy
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Tom Peters: Brand You Survival Kit
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