Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

My Post on “Vita Triptych Drub” is #1 on Google

A week ago, I posted about a spam message I received with the subject line: vita triptych drub.
One week later, a search in Google on “vita triptych drub” shows my post as the #1 listing.
Two (and a half) simple questions:
1. How much are you paying your search engine optimizer and what results do they get you for that money?
2. How many shares are you planning to buy in the Google IPO?
The concern that I have is that people are relying too much on search engines that can be “gamed” and paying search engine optimizers for results that can be obtained for nothing.
The real skill in search engine optimization, by the way, is not to get a high ranking on an obscure phrase, although I applaud Anil Dash’s prize-winning efforts. That’s almost a parlor trick. It’s getting a #1 rank on a commonly-used phrase for a brand new site. That will impress me.

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