Ned Steele has a good little article called “How to Attract Clients: Sell Nothing in today’s Smart Pros newsletter.
It has a simple message and five easy little steps to conduct a low-key and effective marketing campaign that has the virtue of its regularity, its focus on helpfulness, and its ease of implementation.
To summarize briefly:
Have a good database of clients, prospects, referral sources, and potential prospects.
Use your database often.
Use your database smartly.
Mix your tools.
Go to the media.
Then, as he concludes, “Finally: REPEAT THE ABOVE REGULARLY. And watch the prospects come calling.”
A short, wise and highly recommended article, perfect for a slow August afternoon in your office.
Dennis Kennedy
Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.
Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.
Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi
How to Attract Clients: Sell Nothing
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