As you know, I’m a little biased because I am an editor of the ABA’s Law Practice Today Webzine, but the new November issue, which focuses on legal marketing, is chock full of great articles. I highly recommend that you check it out.
The four feature articles on legal marketing from four stellar authors will definitely expand your thinking about both the theory and practice of legal marketing – just in time for gearing up end of the year / beginning of the year marketing efforts.
Blawg Channeler Tom Mighell has a column covering blogs on legal (and non-legal) marketing. My contribution to this issue is called Revolutionizing Case Preparation and Client Relations with CaseMap 5 – Making It Easier to Win Cases and Clients, in which I suggest an innovative way litigators can use one of the best litigation software programs to market legal services to both existing and new clients simply by giving clients the kind of information they wish you were giving them now.
And there are even more good articles in this issue.