Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

The Reverse Perfect Introduction

We hear and read a lot about perfecting our “30 second elevator pitches” so we can best explain to people we meet what it is that we actually do. You can take that idea a step further by getting people specific information about what types of businesses you would like them to refer to you.
John Jantsch at the Duct Tape Marketing blog calls that second technique the “perfect introduction” and then flips that idea on its head – a very useful technique I find myself using more often these days – and talks about the “reverse perfect introduction.”
He says:
“To really get the most from this tool, send it out to a list of potential network resources (people who serve the same target market) and ask them to complete something just like it for themselves and send it back to you so you will be better prepared to refer them.”
Isn’t easier to make referrals to someone who is making referrals to you? How often do you miss the opportunity to send business to good referral sources because you simply don’t know what business they are looking for?
[Originally post on Dennis Kennedy.Blog (]

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