Surprised by Surprise over Lack of Awareness about RSS Uses

When Tom Mighell and I were working on BlawgConnect 2005, I was struck by how difficult it was to find the names of some legal bloggers on their blogs, let alone their contact info. I take some criticism for the name of my blog, but people at least whose blog it is.
I wanted to credit the author of the Legal Search Marketing Blog for the post called “Track Your Firm’s Key Information via RSS Feeds,” but I could not find the author’s full name. So, chris at chicagoweb.com, I enjoyed your post, even though I started to get the feeling that “search marketing” had a different meaning for me than what you intended.
Be that as it may, Chris points to a post by Kevin O’Keefe (great new picture Kevin on his blog!) lamenting the total lack of awareness he found recently about the ways law firms (or anyone else for that matter) might make better use of readily-available RSS tools to track information.
I’m surprised by the surprise. Tom and I talked quite a bit about this topic in our session on RSS feeds and news aggregators at ABA TECHSHOW 2005 (and I felt like I was seeing lightbulbs going off over peoples’ heads during that part of the session, but that might have been Bob Ambrogi snapping pictures). Anyone who is brave enough to ask me the question “Why are you so enthused about RSS?” is likely to get a few minutes on this very topic.
I thought the potential uses of RSS were much more obvious than they seem to be. The points mentioned in Chris’s post reflect just the tip of the iceberg, as they say.
Look for announcement very soon about a new focus for me on a line of RSS-related and advanced blogging consulting services.
[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/]