The Search for an Appropriate and Accurate Job Title / Description

It seems like a lot of journalists and writers have been calling me lately to interview for quotes for articles. There always comes a point in the phone call where the writer asks, “So, how should I describe you in the article?”
Most of the time, they want to say something that includes “The Dennis Kennedy Law Firm, LLC,” which leads to a long description that, to me, would interrupt the flow of the article.
Lately, I tell them to describe me as “a computer lawyer and legal technology consultant based in St. Louis.”
Maybe I can do better than that and I welcome your suggestions.
Sometimes, I’ll suggest the term “legal technology expert.” That’s led to me being listed in three of the top ten results for that term on Google.
However, I’ve always felt a little presumptuous (or is it pretentious? probably both) suggesting that someone describe me that way.
Some people also react negatively to the use of the word “consultant” and I’ve tried to think of a better word.
I kind of like the word “authority,” but “legal technology authority” has a lot of syllables.
A while back, I read this post about “industry analysts” and really liked that term. In fact, in 2006, “legal technology industry analyst” probably most accurately describes the bulk of the work I’ve done so far this year. It certainly describes a role that I have in the legal tech world.
“Legal technology industry analyst,” however, has a lot of syllables and, frankly, is not very melodic.
So, yesterday I was listening to National Public Radio and the host of a segment introduced the guest as “humorist Stanley Bing.”
Whoa! That’s a description I’d like to have. I couldn’t even listen to what Bing was saying (something about the Roman Empire being the prototype for the modern corporation) because I was thinking about how cool it was to be described as a “humorist” and what he might have had to do to achieve that description.
What’s cool is that he is referred to simply as “humorist.” Not “business humorist” or any other qualifier. That’s the ultimate. But you have to start somewhere.
“Legal technology humorist, Dennis Kennedy.” “Legal tech humorist.” The human brain, of course, is not wired to deal with the term “legal humorist.” Blogger humorist? Blawg humorist?
I’m still playing around with the idea. I mean, how would you establish your credentials as a legal tech humorist? Maybe write a post where you use the term “legal technology humorist” a bunch of times and then point to the Google search results as your credentials? Or would you create a Technorati tag for ““? I’m just not sure.
On the other hand, the phrase probably wouldn’t get past an editor and be published anyway.
So, I’m continuing the search for the perfect, short descriptor to use to describe me when quoted and I’m more than a little jealous of what Stanley Bing was able to accomplish.
[Originally posted on DennisKennedy.Blog (]
Learn more about legal technology at Dennis Kennedy’s Legal Technology Central page.
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  1. says

    Dennis: Be careful what you ask for in a boilerplate, you might just get it. The concept of an “analyst” when applied to an industry or the financial world refers to one who tracks an industry or market in terms of its business composition, the leaders, followers, segmentation analysis, financial performance, market trends, indicators, and above all forecasts. We work with Analysts a lot in our business here, and there are no real Legal Technology Analysts… when advising clients on legal technology market or product strategy, the closest resource out there is probably ALM Research and even they have no “fundamentals” …that industry composition and financial performance data. (We’ve looked to LegalVoice before, but that only tells us about the market in terms of lawyers, not in terms of legal tech vendors.)
    If you intend yourself to be an Analyst, beware that those same reporters will now look to you for additional information that’s traditional and expected from the title “Analyst.” If, indeed, you start tracking the business performance of the legal technology sector and compile all sorts of market share, segmentation, and financial data, let us know, we might subscribe! :-)
    PS: a couple of sites that might shed somre more light: