The latest issue of the ABA’s Law Practice Today webzine has a great article called “Legal Talk Radio on Demand: Podcasting for Lawyers.” It’s a roundtable article about lawyers using the podcasting medium and includes a stellar cast of podcasters – Bob Ambrogi, Evan Brown, Jim Calloway, Denise Howell, Tom Mighell, and Sharon Nelson, with me thrown in as organizer and, since I was unable to resist joining in, as a contributor too.
If you have any interest at all in podcasting, you will find valuable, practical information and tips from lawyers who have been podcasting for a long time and have some of the best-known legal podcasts.
The money quote (one of many possible candidates) is from Bob Ambrogi, host of one of the longest-running, best-known and most-listened-to lawyer podcasts:
Podcasting is a powerful marketing tool, particularly if your practice relates to technology or media. Podcasting distinguishes you as someone who is innovative and on the cutting edge. It allows you to demonstrate your knowledge and expertise and to provide a more personal view of yourself than potential clients could glean from a simple Web site. You will reach audiences you never imagined — we’ve mapped the IP addresses of our listeners and found that they come from virtually every country in the world, even China and Russia. All this, and the cost of entry is minimal.
The article includes links to the author’s podcasts, links to other podcasts and podcast resources, and podcast recommendations from the authors.
I’m proud of this article, very pleased at how it turned out, and invite you to put it on your reading list. And, yes, we all appreciate the irony of an article by podcasters about podcasting that is not available as a podcast. This article is a good example of how you can use the Google Docs online word processing tool to create collaborative articles, something that the Law Practice Today webzine has pioneered and used frequently with great results.
[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]
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