Matt Homann Interview in Law Practice Magazine

There’s a great interview with Matt Homann in the current issue of the ABA’s Law Practice Magazine. Matt talks about many things: innovation, big thinking, his views on the practice of law, LexThink and his recent move to Xplane, the visual thinking company. The article also includes two sets of helpful tips from Matt for lawyers and their clients.
The money quote:

What’s driving innovation in law firms now?
MH: That’s a particularly difficult question to answer because the forces driving innovation in firms (if innovation is happening at all) are varied. In large firms, big clients have wised up and begun to demand businesslike efficiency, accountability and technology from their counsel of record. Midsize firms have recognized that innovation allows them to compete for previously unattainable clients and work.
For their part, small firms have always innovated out of necessity—and that’s never been more true than today. The lack of institutional friction inside a nimble small firm gives that firm a tremendous advantage in trying new things. What’s driving much of the innovation in small firms now, however, is that a much more educated and Internet-savvy clientele is not only expecting better service, better technology and better pricing, but is also not afraid to find a lawyer who will deliver it.

If you are in St. Louis this evening, I see that there are (as of now) a few openings left for Matt’s latest Idea Market event tonight. Check it out if you have the chance.
In any event, read the interview with Matt. But read it quickly, because, despite my suggestions to change this policy over the past few years, this article will disappear behind the magazine’s members’ only firewall and not be available over the Internet in a few weeks. That might be a good reminder to join the Law Practice Management Section and get the print version of the magazine (with a nice picture of Matt), but I’ve always preferred the open, always available on the Internet approach. We might see a change in that policy soon, but it hasn’t happened yet. Lots of other great articles in this issue too.
[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]
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