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Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

Returning to The Internet Roundtable

I was doing some research last night (for this) and wanted to find the first time that I had written about blogging for lawyers in a published article.
I actually know the answer to this question because Jerry Lawson likes to have fun and point out that I first suggested that blogs could be a great marketing vehicle for lawyers more than two years before I actually got around to launching my own blog.
So, if you go back to December 2000, in column #15 of The Internet Roundtable, a long-running series of articles on Internet marketing I co-wrote with Jerry Lawson and Brenda Howard, you’ll find me saying:

“Blogs” . . . are my new favorite web phenomenon. In essence, they allow you to put an ongoing web journal of your writings on your web site, almost like a daily diary. If your site is designed to accentuate your personality, a blog might be a fascinating tool to let you easily put up opinions, idea and thoughts and get your audience to return on a regular basis.

Jerry’s response was quite prescient, as always. In part, he said, “For most lawyers, blogs would be a fiasco, possibly even dangerous. On the other hand, for a few lawyers, they could be perfect.”
The Internet Roundtable columns are some of my very favorite articles. We wrote 36 of them over a three-year period, all published on LLRX.com (although #36, which included Ernest Svenson and Tom Mighell in a discussion of blogging, seems to be missing). They were written as a conversation and I’ve used that “roundtable” format extensively over the years. It’s such a great way to write good multi-authored articles.
We would pick a simple aspect of Internet marketing and kick around some of the basic ideas and concepts and offer practical insights and tips.
So, last night I looked through some of the articles. I still enjoy them and was struck by how relevant the discussions still are and how much you can learn from the articles. The columns seem to have captured some of the core principles of successful websites and improved web presence. It’s interesting to see how, today, blogs, by their very nature, allow you to automatically execute some of the best elements of good content strategies.
We had a good number of guest authors, in a way a who’s who in legal websites and Internet marketing from the late 1990s and pre-blog era. For example, there’s a great column with Kevin O’Keefe talking not about blogs, but about creating virtual communities, the area where Kevin gained a lot recognition. Definitely worth a read.
I created this link, based on a search term, to give you quick access to the full set Internet Roundtable columns. If that link doesn’t work for you, head over to the great LLRX.com site and run a search on “internet roundtable.” Take a look. You’ll probably find an idea or two that you can use for your website or blog. It’d be nice to see these articles get a fresh life.
[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]
Read the blog posts and RSS feed items I find most interesting on Google Reader Shared Items or subscribe to its RSS feed. High volume, but lots of interesting items that will get you thinking.
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One Response to “Returning to The Internet Roundtable”

  1. I saw you mentioning Jerry Lawson & blogs in the LexBlog interview you did with Rob La Gatta – first thing I thought of was ‘that’s got to be from the roundtable discussions.’
    Beat me by 3 years on the blog front – I am not sure I heard the word ‘blog’ until the summer of ’03 and I wouldn’t have been able to use the word in a meaningful sentence until late ’03.
    Sage one, please tell me what’s going to be hotter than a match head 8 years from now that’s your ‘new favorite web phenomenon.’

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