The Debut of “LinkedIn in One Hour for Lawyers” Book

As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

Details on the book and how to purchase it may be found here.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

A Non-Attendee’s Guide to “Attending” ABA TECHSHOW 2012

As I’ve mentioned, my recent bout with a blood clot in my leg is preventing me from attending ABA TECHSHOW 2012, my favorite legal tech conference of the year, later this week. That made me think about ways to “attend” TECHSHOW without actually being there. In fact, Tom Mighell and I talked a bit about this idea in our latest podcast called “Turning TECHSHOW Topics into Technology Agenda.”

The great thing about blogs, social media and especially Twitter these days is that you really can keep up with what’s happening at conferences that interest you. TECHSHOW generates a lot of traffic along these lines, so it’s a great place to see how social media works in connection with a conference.

Blogs. There is a concept known as “live blogging” where bloggers take notes during sessions and post them on their blogs after each session they attend. Some bloggers do an excellent job of this, which I admire, because I simply can’t do this. Watch the blogs of your favorite legal tech bloggers to see what they post. I find that the best blog source for legal tech conferences is JoAnna Forshee’s daily summary posts at the InsideLegal blog. She has already posted “ABA TECHSHOW 2012: What You Need to Know.”

Twitter. TECHSHOW can really help you understand what Twitter is and how it might or might not be useful to you. If you haven’t used Twitter Search much yet, TECHSHOW is a great time to try it. You can search on “TECHSHOW” or the official “#abatechshow.” The latter is what is known as a hashtag. Anyone posting from TECHSHOW can include this hashtag in his or her tweet and everyone can easily find all TECHSHOW-related posts. You might see tweets summarizing key points from sessions and other info from the conference. At TECHSHOW, the volume of tweets can be high and repetitive, but you can get a good feel for what is happening at the conference and capture a fair amount of information content from the show. You can also follow the tweets of certain speakers or attendees. I always enjoy Gwynne Monahan’s high-volume tweets as @econwriter5 and Tom Mighell’s helpful tweets at @tommighell. You’ll be able to identify other quality tweeters to follow by monitoring the Twitter search results.

Other Social Media. Of course, what you will get depends on the connections you have in LinkedIn, Facebook, and other social media platforms, but these platforms can also bring you information from the conference.

Handouts. Tom also pointed out on the podcast that you can also purchase the TECHSHOW conference materials. TECHSHOW has always successfully encouraged speakers to submit quality handout materials.

Participation. Using social media, you can do more than just monitor the conference. You can actually participate in discussions on Twitter, comment on blog posts and the like. You can also invite people to connect on LinkedIn, friend people on Facebook and follow new people on Twitter.

Frankly, all of this is not really the same as being there, but it’s the next best thing and it’s getting better. I’m so disappointed I can’t in person, but I’m happy I have so many ways to be part of TECHSHOW virtually.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

An Attendee’s Guide to ABA TECHSHOW 2012

ABA TECHSHOW runs from Thursday to Saturday this week. It’s my favorite legal technology conference, although I might be a bit biased because I was on the TECHSHOW Board for a few years.

Unfortunately, as some readers already know, I’m not going to be able to attend this year because I’m in the process of recovering from a blood clot in my leg. I’m feeling better, but not enough. That’s very disappointing to me because I was scheduled to speak at two sessions, the book Allison Shields and I wrote, LinkedIn in One Hour for Lawyers, will debut at TECHSHOW, and I’ll miss see all of my friends in the legal technology world.

As I thought about this development, I decided that I’d write a blog post that was a little bit about what I’d do if I were at TECHSHOW and a little bit about what I’d recommend others do while at TECHSHOW.

My first recommendation would be to read Peter Bregman’s great Harvard Business Review article about attending conferences called “How to Attend a Conference as Yourself.”

The secret to attending TECHSHOW is to realize that it’s a great gathering of lawyers who want to use technology in their practices. In many firms, these lawyers can’t find other lawyers with the same interests and passion about technology. At TECHSHOW, lawyers often say that they didn’t realize that there were so many lawyers like them.

The best thing you can do is to introduce yourself to and talk to others at TECHSHOW – attendees, speaker, vendors. Especially speakers. TECHSHOW speakers enjoy talking to attendees about technology. See the speaker ribbon on an ID badge as an inviting to say hello, not as a barrier.

Pre-conference.

There’s a smartphone app for TECHSHOW. Download and install it in preparation. I’d also go over the agenda and identify the sessions you want to attend. TECHSHOW has always focused on education. It’s a conference where it makes sense to attend as many educational sessions as you can. The speakers always have a practical focus. Arrive at TECHSHOW with your list of the sessions you want to attend. Also, it’s OK to slip out of a session if it’s not what you want and move over to another session. The sessions are close to each other in location.

Wednesday Afternoon.

If you arrive on Wednesday, get yourself registered and get your name badge right away on Wednesday afternoon. Wear the badge so others know that you are attending TECHSHOW and introduce yourself to other attendees.

Wednesday Evening.

I’d recommend trying to get into the LexThink .1 event. It’ll be a fast, thought-provoking and fun session of twelve 6-minute presentations. Matt Homann and JoAnna Forshee know how to put on a great show. And it’s free. Make it your mission to talk to as many new people as you can.

There’s also an opening reception. I wouldn’t miss it.

Then take advantage of any opportunity to hang out with other attendees after the event in the hotel. A key point: you can’t really network from your hotel room.

Thursday.

Especially if you are a first-time attendee, but everyone should see TECHSHOW chair Reid Trautz’s intro address first thing in the morning. Reid is a great speaker and he’ll help you map our the highlights of TECHSHOW.

Then, make it your goal to wear yourself out by attending as many sessions as you can, visiting the exhibit floor and meeting as many people as you can. People are very welcoming at TECHSHOW. Find an empty seat at a table at lunch and invite yourself.

Also, take advantage of the Conference Concierge booth, Adrian Linares’s great contribution to the TECHSHOW. The Conference Concierge booth sits at the entrance to TECHSHOW is staffed by speakers and TECHSHOW Board members with the goal of answering all your questions. From directions to sessions and restrooms to signing up for Taste of TECHSHOW dinners to answering tech questions, this booth is the place for information. You’ll often find the speakers you want to meet at the booth helping out. It’s a great place to talk to speakers you’d like to meet. I always found the booth so much fun that I worked it even at times I hadn’t volunteered for.

If you’ve done your pre-work, you will have identified the sessions you want to attend and vendors you want to visit. I’ll recommend especially the two sessions I’ll be missing in action as a speaker. First, Allison Shields at 10:30 in the Meet the Authors session for our new book, LinkedIn in One Hour for Lawyers. Allison is so knowledgeable on LinkedIn and she’s planning to answer questions about how lawyers can best use LinkedIn. Then, at 2:00, check out the session called Coffee Shop Office: The Ethics of Mobile Computing, where Sharon Nelson and Tom Mighell will be speaking on the vital topic of mobile security. I’ve seen the slides and the session should be excellent.

End up your first full day with the traditional opening reception.

Did I really say end your day? Not at all. One of the great thing at TECHSHOW is the Taste of TECHSHOW dinners. Arranged by topic, these dinners allow about ten people to sign up for dinners at nearby restaurants hosted by topic experts. Some are already sold out, so check out what’s available online. You can also sign up at the Conference Concierge desk. Here’s a little-known tip: there are usually some last-minute cancellations, so check at the Concierge booth to see if a spot will open up for you. Also, watch for places other attendees are hanging out in the hotel in the evening and join in.

Friday.

Get up early and dive right in. Repeat the overloaded schedule from Thursday (get your money’s worth). I’ll recommend what would have been my other session at 3:30 called Running Your Practice Entirely in the Cloud: From Start Up to a Large Virtual Firm, with Chad Burton and Catherine Sanders Reach. Again, I know what will be presented and it should be a great session.

Make sure you spend time on Friday visiting all the vendors whose products you want to learn more about.

End the day with the Beer and Bloggers event, another Taste of TECHSHOW dinner or have dinner with new friends you’ve met. My motto: If there’s an event on the schedule, try to attend it.

Extend your evening by finding where people are hanging out at the hotel. You can learn a lot in these evening conversations.

Saturday.

It’s the good kind of tired, believe me. The Saturday sessions are usually excellent. I especially recommend Jim Calloway’s plenary session on the future of law practice. TECHSHOW closes with the traditional 60 Sites in 60 Minutes session.

Follow-up.

Whether you use LinkedIn, email or phone, make sure you stay in contact with the new friends you made. Most importantly, if you are not already a member of the ABA’s Law Practice Management Section, give very serious thought to joining the Section.

As I like to say, technology is more about people than it is about technology. Nothing proves my point more than TECHSHOW. I’m so disappointed I won’t be able to attend, but I hope this guide helps you get the greatest benefit from your experience.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

LinkedIn in One Hour for Lawyers

The UPS man brought me a package yesterday that contained the book in the photo below.

LinkedIn in One Hour for Lawyers - Book Photo
LinkedIn in One Hour for Lawyers

So, I thought now would be a good time to pre-announce the impending release of the new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers,” which is now available for pre-order.

It’s part of the ABA Law Practice Management Section’s reasonably-priced “In One Hour” series of books on legal technology topics. While the title is self-explanatory, the goal of the book is to provide a quick and easy, but reasonably thorough, introduction and guide to LinkedIn, the premier social networking platform and the social networking tool most commonly used by lawyers.

Many, many lawyers have joined LinkedIn, but it’s rare for me to find a lawyer who tells me that he or she is using more than a tiny fraction of the potential of LinkedIn. This book is meant to help remedy that.

Allison, Michelle Golden and I presented a very popular webinar last year that led to the idea for this book. I’ve long been a fan of Allison’s writing – we have a similar style and a similar lawyer-focused approach. The writing collaboration was great, and we’re very pleased with the final product.

The book itself is short and to the point. It has lots of color screenshots and a simple, step by step approach to the essential components of LinkedIn – Profiles, Connections and Participation.

The main portion of the book consists of ten “lessons” that will get you up and running on LinkedIn. We finish the lessons section with three action steps anyone can take to improve their LinkedIn effectiveness.

We also have a set of advanced materials, covering topics like ethics, apps, advanced features, and more, plus a list of 60 of our best LinkedIn tips.

Our idea was to provide not just the basics, but point readers to more advanced uses, and share some of our ideas about how LinkedIn fits into the context of your real-world networking contexts.

I really like the way the book turned out and want to thank everyone involved in the project (including my daughter, Grace, who provided proofreading and editorial help).

I also wanted to share comments we received from two people I admire greatly, Bruce Marcus and Patrick McKenna.

“One of the byproducts of the new world of social media is the burst of new how-to books. Naturally, some are far better than others, and so we are blessed when a pair of superior and experienced practitioners like Dennis Kennedy and Allison Shields share their experience in using LinkedIn® in One Hour for Lawyers. Yes,after an hour with this clear and succinct book,you will indeed become highly proficient in the art of using LinkedIn® proficiently and profitably.”–Bruce W. Marcus, editor of “The Marcus Letter on Professional Services Marketing” and author of Professional Services Marketing 3.0.

“If you are interested in promoting your practice, finding clients, discussing important issues with like-minded colleagues, or getting answers to your important burning issues, than you definitely need to explore the social networking power of LinkedIn®. And it would be hard to imagine two better people than Dennis Kennedy and Allison Shields to make it unbelievably easy for even the most reluctant lawyer to get up-and-running as quickly as possible. What a great way to spend an hour–teach yourself how to ramp-up your networking activities with this highly practical guidebook. Even an old dog like me, who has had an active presence on LinkedIn® for more than a few years, has to admit that I learned a number of new things (advanced search techniques and company buzz) from reading this book.”–Patrick J. McKenna, bestselling author, law firm management consultant and host of “Law Firm Leaders,” the only LinkedIn® group exclusively for large law firm managing partners.

The book is currently available for pre-order, with a 15% discount available.

As an aside, as the title indicates, the focus is on use of LinkedIn for lawyers and other legal professionals, but I don’t think you need to be a lawyer to get some benefits from this book.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.