Technology-Lawyer

Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

Archive for the ‘LinkedIn’ Category

Creating a LinkedIn Action Plan

Wednesday, November 20th, 2013

It’s nice to see LinkedIn in One Hour for Lawyers, Second Edition in the Best Sellers section of the ABA Web Store. A big thank you to readers of this blog who have bought the book.

If you’d like to get a good idea of what’s in the book, the Law Technology Today blog has made available a generous excerpt from the book in a post called Create a LinkedIn Action Plan, courtesy of Lindsay Dawson, whose assistance with getting the word out on our books has been invaluable.

The excerpt comes from the concluding chapter of the book and outlines the three essential building blocks of LinkedIn (Profile, Connections and Participation) and gives three practical action steps, one for each building block. The action steps are simple, concrete actions you can take that require a small investment of time and should improve your results from LinkedIn.

Let me excerpt a bit of that excerpt:

1. Profile.

Your Profile Action Step

Reread and rewrite your Profile summary so that it has an external focus, telling readers exactly what you want them to know about you so that they will want to connect with you.

2. Connections.

Your Connections Action Step

Try to set and reach a reasonable goal for your total number of Con­nections. Reaching fifty Connections will help your Profile strength.

3. Participation.

Your Participation Action Step

Try to post at least one Update per week for a month. Building relation­ships takes time, whether in person or online. Use LinkedIn to identify and gain information about people you have just met or will be meeting, and keep using it to strengthen relationships and expand your network.

There’s more in the post on Law Technology Today.

I’ve really enjoyed getting the chance to speak about what’s in the book on podcasts and webinars recently, but have especially enjoyed spending some one-on-one time helping people improve their approach to LinkedIn, several of whom were not lawyers. Which leads to the question: “What if there were a version of this book not targeted at lawyers and other legal professionals?” Allison and I have heard that question a lot and all I can say is stay tuned for our answer to that question, which will be revealed soon.

LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.LIOHFL2 Cover

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: The Why and How of LinkedIn for Law Students

Tuesday, November 5th, 2013

On Thursday, November 7, I’ll be part of a great panel with Jan Wallen and Ruth Carter for a free webinar called “The Why and How of LinkedIn for Law Students,” presented by LexisNexis as part of its Law Student Webcasts series. Register here.

Description:

On Thursday November 7th at 3 PM EST a panel of LinkedIn experts, including two attorneys who are currently using LinkedIn in their practices, will present to law students on the uses of LinkedIn. You’ll learn why it is important for law students to have a professional presence on LinkedIn and how to set-up your profile and start networking.

You’ll be able to interact with a panel of LinkedIn experts:

1. Learn the nuts and bolts of LinkedIn from Jan Wallen, who literally wrote the book on it: “Mastering LinkedIn in 7 Days or Less”: http://bit.ly/1aC8mFr

2. Hear how LinkedIn is applicable to the legal profession from Dennis Kennedy, Vice President and Counsel MasterCard, who writes the technology column for the ABA Journal: http://bit.ly/1aC8mFt

3. See how LinkedIn is being used in the practice of law from Ruth Carter, owner of Carter Law Firm, who was selected to the ABA list of Legal Rebels in 2012: http://bit.ly/1aC8mp3

BTW – all webcast attendees receive special discounts on the LinkedIn books/ebooks published by Jan and Dennis.

There’s also more information at the LexisNexis 4 Law Students Facebook page.

There have already been a large number of registrations, but there’s plenty of room for more.

I really enjoy talking with law students and am looking forward to this webinar. We have a lot of great information to share. If you know law students who might benefit from learning more about LinkedIn, please let them know about this webinar.

LinkedIn in One Hour for Lawyers, Second Edition

This webinar helps Allison Shields and I with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition. We think the book will be especially useful for law students.

The second edition of LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: LinkedIn for Lawyers Reloaded

Tuesday, October 15th, 2013

On Thursday, October 17, Allison Shields and I will be presenting a webinar called LinkedIn for Lawyers Reloaded, cosponsored by ALI CLE and the ABA’s Law Practice Division.

LinkedIn in One Hour for Lawyers, Second Edition

This 90 minute seminar coincides with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition, and attendees of the live webinar will receive an electronic version of the book.

Our presentation will be based on the new version of our book and will reflect our current thinking about LinkedIn and will cover recent changes to LinkedIn’s interface and features. Allison and I spoke today in preparation for the webinar and I’m excited about our newest approach to this material.

Here’s the description for the webinar:

Like many lawyers (and 225 million other LinkedIn users), you may have a profile on LinkedIn, but do you really know what to do with it? Beyond putting up an online “resumé” and adding connections to your professional network, do you know all the ways that LinkedIn can help you in your career?

In this essential CLE program on LinkedIn for Lawyers, learn how to leverage the world’s largest professional network to boost your own practice and profile! Whether you are a new or long-term user, this CLE program will give you helpful instructions and useful strategies for taking advantage of all of LinkedIn’s features, including navigating LinkedIn’s new interface, maximizing your profile, and connecting with referral sources, former classmates, former practice colleagues, peers, experts, and others, in effective, mutually beneficial ways.

Bonus! All registrants will receive a FREE copy of LinkedIn in One Hour for Lawyers (a $49.95 value) In addition, all registrants receive a set of downloadable course materials and free access to the archived online program later. Registrants will be able to view the archived online program on a mobile device.

What You Will Learn

After attending this practical webcast, you will be able to:

+ understand the many ways lawyers use LinkedIn and find the way(s) that work best for you

+ know the “Three Essential Building Blocks” of LinkedIn and how to use them to get the most value for the time you spend on LinkedIn

+ design and optimize your LinkedIn profile to create a strong professional social media presence

+ engage LinkedIn in the job search, recruiting, and interviewing process

+ develop focused, strategic approaches to networking with others on LinkedIn

+ use powerful advanced features of LinkedIn that many users are not even aware of

+ take advantage of new features (such as Endorsements), interface changes and mobile applications to take your use of LinkedIn to a new level

+ boost your professional presence and establish your niche among the 225+ million members of the LinkedIn community

Have a question for the faculty? This interactive seminar will give you the opportunity to submit questions to the faculty before and/or during the program. Send your questions to tsquestions@ali-cle.org.

I hope that you will be able to attend LinkedIn for Lawyers Reloaded on Thursday, or, if not, that you will mention it to friends and colleagues who might appreciate the webinar.

The second edition of LinkedIn in One Hour for Lawyers can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Announcing LinkedIn in One Hour for Lawyers, Second Edition

Monday, September 30th, 2013

Box of LinkedIn in One Hour for Lawyers 2Ed booksA box of books arrived at my door – my copies of the new Second Edition of LinkedIn in One Hour for Lawyers. All of the work on a book project finally seems real and tangible when you get the box of books and hold one in your hands.

Allison Shields and I wrote the original LinkedIn in One Hour for Lawyers about a year-and-a-half ago. Then we wrote Facebook in One Hour for Lawyers, which debuted about a year ago. We didn’t expect that we’d be writing a second edition so soon, but the massive interface and layout changes and feature updates at LinkedIn and the overwhelmingly positive response we got to the book pushed up our target for preparing a new edition.

LinkedIn’s changes continued all through the writing of the new book this summer and took a lot more work than we expected just to keep up with the changes. We also had the chance to incorporate some of our new ideas on LinkedIn, materials from articles and presentations we’ve given, practical tips and techniques Allison uses when she does training on LinkedIn, and discussion of new features.

In other words, the Second Edition of LinkedIn in One Hour for Lawyers is a major update and we’re proud of the new version.

Among other things, you’ll find:

    • All new illustrations, reflection the major interface changes.
    • Discussion of new features like Endorsements and a reconsideration of the use of Premium Accounts.
    • Updated material on Company Pages, Ethics, Ads, Mobile Apps and Privacy Settings.
    • Our best new practical ideas and tips for using LinkedIn in effective ways.
  • The book continues to focus on ten “lessons,” provides more detail on some advanced topics like ethics, and includes a generous helping of our favorite 60 LinkedIn tips.

    Here’s the description of the new edition from the ABA’s Web Store:

    Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. In just one hour, you will learn to:

    Set up a LinkedIn account

    Create a robust, dynamic profile–and take advantage of new multimedia options

    Build your connections

    Get up to speed on new features such as Endorsements, Influencers, Contacts, and Channels

    Enhance your Company Page with new functionality

    Use search tools to enhance your network

    Monitor your network with ease

    Optimize your settings for privacy concerns

    Use LinkedIn effectively in the hiring process

    Develop a LinkedIn strategy to grow your legal network

    As I write this, the book is still available with a 15% pre-order discount. Since we’ve received our author copies already, I’m going to suggest that you act quickly on the pre-order discount. There was a lot of interest in using the first edition in connection with training classes for lawyers in large firms and corporate law departments and we had that in mind when writing the second edition. If interested in that, please inquire about bulk discounts.

    The order page is here.

    Watch for news coming soon about a second book project.

    On October 17, Allison and I will presenting a webinar called LinkedIn for Lawyers Reloaded, co-sponsored by ALI CLE and the ABA’s Law Practice Division.

    - Dennis Kennedy

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available. Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Will You Be Speaking at ABA TECHSHOW 2013?

    Thursday, December 27th, 2012

    [Note: I’m running a Q&A series all the rest of December on DennisKennedy.Blog (details here).]

    Will You Be Speaking at ABA TECHSHOW?

    The answer is: Yes, I have been invited to speak at two sessions. I definitely want to make my return to ABA TECHSHOW after the blood clot in my leg last spring forced me to cancel my trip to ABA TECHSHOW 2012.

    ABA TECHSHOW 2013 will be held April 4 – 6, 2013. If you are interested in learning practical ways lawyers can use technology better, it’s the place to be.

    On Thursday, April 4, from 2:00 to 3:00, I’ll be co-presenting with Allison Shields a session called “Leveraging LinkedIn & Finagling Facebook: Building Relevance on Leading Social Media.” It’s on the Social Media Track and is labeled for an “Intermediate” audience. Here’s the description from the schedule:

    LinkedIn is no longer just “the professional’s” social network any more than Facebook is just the “personal” social network. The volume of users and traffic requires that you market to both. Learn how to derive value from both of these essential platforms. Explore the differences, identify necessary information to complete profiles, and learn valuable insights into the best features. Review tools to maximize the benefits of these services, and acquire up-to-date information needed to customize privacy settings to avoid ethical pitfalls.

    I wanted to be clear that I wouldn’t have chosen the word “finagling” to use in this title and am not quite sure how it’s being used, but let’s agree to use the word in the sense of one of its dictionary meanings: “to plan out usually with subtle skill or care.” Maybe we can get the title changed.

    Allison and I plan to share as many practical insights and tips from our Facebook and LinkedIn “In One Hour” books as time will permit, so you should get especially good value from the the session.

    The second session I’m scheduled for will be with Patrick Crowley and is simply called “Mobile Collaboration.” It will be on Friday, April 5, from 2:30 to 3:30. It’s labeled for an “Introductory” audience. Here’s the description:

    Technology can cut the costs of working with others in a variety of locations, locally or abroad. Google+ Hangouts, Facetime, Google Drive, Cloud Connect, SharePoint and others can help you not just keep in touch, but collaborate with other lawyers in your firm, co-counsel, or clients in real time. Learn how you can utilize your mobile device to provide better service to your clients by sharing documents, developing ideas, and boosting your productivity whether you’re in or out of the office.

    I have written a new article about mobile collaboration that is scheduled to appear in the Law Practice Today webzine in January. Mobile collaboration will be one of the hot topics in legal tech in 2013, so I’m excited to get the chance to speak at this session.

    Although not yet finalized, I’m expecting to be co-hosting a Taste of TECHSHOW dinner event with Allison Shields with a social media theme and another with Tom Mighell, probably with a future of legal technology theme. Watch for the opportunity to sign up for the dinners on the TECHSHOW website.

    Note that there is a mobile app for TECHSHOW available and you can follow Twitter posts about TECHSHOW by searching Twitter for the #ABATECHSHOW hashtag.

    Hope to see you there. If you are a reader of this blog, please introduce yourself. I always enjoy speaking with readers of my blog.

    If you have a question for me to answer in this series, you may submit it for me through the usual channels – email at denniskennedyblog @ gmail . com, a comment left on the original post about the Q&A series, this post or a subsequent post, or through Twitter (@dkennedyblog), or whatever other way you want to reach me.

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Law Technology Today Post – LinkedIn Endorsements

    Friday, November 30th, 2012

    The ABA’s Legal Technology Resource Center is now part of the ABA’s Law Practice Management Section and I’m on the LTRC board this year. We have some great plans and be sure to keep an eye on LTRC over the next few months as we launch some new initiatives.

    One of the things I’ll be doing is contributing at least one guest blog post each month to the Law Technology Today blog, which I recommend subscribing to in Google Reader or your other favorite RSS reader if you have any interest in legal technology at all (which you must, if you are reading this blog).

    My first guest post appeared today and it’s called “‘Liking’ Your Connections with the New LinkedIn Endorsements.” Not surprisingly, it’s about the new LinkedIn “Endorsement” feature that makes it it easy to acknowledge the skills of your LinkedIn connections. I like the new feature so far. Check out the post to see why.

    There will be a stellar cast of guest bloggers on Law Technology Today, so I definitely recommend it to your attention and to your regular reading list.

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    LinkedIn for Legal Professionals and Other Recent Podcasts

    Tuesday, September 11th, 2012

    It’s time to get caught up on recent episodes of the Kennedy-Mighell Report podcast on the Legal talk Network.

    In our most recent episode, Allison Shields was our guest to talk about LinkedIn for Legal Professionals.

    Remember that you can subscribe to the podcast in iTunes and receive new episodes automatically. The show notes site for the podcast is at TKMReport.com.

    If you have topics you’d like us to cover or questions we can answer on the podcast, let us know by leaving a comment or sending me an email.

    RECENT EPISODES (#86 – #90)

    #90. LinkedIn for Legal Professionals

    Lawyers consistently tell us that LinkedIn is the social media platform that makes the most sense for lawyers and other legal professionals. They like the professional and business focus of LinkedIn as compared to the “personal” focus of Facebook and other platforms. However, lawyers also always tell us that they wish they could use LinkedIn better than they do now. In this episode of The Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell and special guest Allison Shields discuss the new book, LinkedIn in One Hour for Lawyers, how lawyers can make better use of LinkedIn, and some practical tips lawyers and others can implement right away with LinkedIn. Podcast here

    #89. Technology-enhanced Television

    As rumors of a game-changing new Apple TV begin to swirl, we wonder whether technology will start to change the way we watch television. Or maybe it already has. Does technology always need to have “productive” uses? In this episode of The Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell turn to a “non-serious” technology topic for the end of summer, explore ways technology, especially tablets, can enhance your TV viewing experience, and find some surprisingly serious conclusions about where technology is taking us. Podcast here

    #88. Putting the Web to Work for You

    Have you ever wanted one action on the Web automatically trigger another action? For example, if you post a tweet, it automatically becomes a LinkedIn or Facebook update or if you star a blog post in Google Reader, it automatically gets added to your Evernote account. IFTTT (If This, Than That) is a web service does exactly that. In this episode of the Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell discuss web automation and IFTTT, how it might make your life a little easier, and the role this type of service might play for the busy lawyer. Podcast here

    #87. I’ll Tumblr for Ya

    While Facebook, LinkedIn and Twitter draw the lion’s share of social media attention, there are many other social media platforms available to lawyers. Tumblr, Pinterest and Foursquare are just a few of the alternatives. How can you evaluate which of these tools might be worthy of your time and effort? On The Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell survey the lesser-traveled landscapes of the social media world, identify some tools that might make sense to some lawyers in some scenarios, and speculate about the future of specialized social media tools. Podcast here

    #86. The Lost Art of the Online Discussion

    For many years, we used email and listservs for private and public discussions. Today, the last thing we want to do is add a high-volume email list to our overloaded email inboxes. Yet, we still have the need for discussions of all kinds. What are good ways to have discussions using technology today? In this episode of The Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell discuss today’s options for discussions, how to select the right forum for discussions, and whether we can improve the quality of the discussions we have with others. Podcast here

    If you haven’t listened to the podcast before or haven’t listened for a while, give one or more of these a listen and then subscribe to the podcast in iTunes.

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available. Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    LinkedIn in One Hour for Lawyers Now Available as iBook

    Monday, June 25th, 2012

    Allison Shields and I are grateful for the overwhelmingly positive response we gotten to our book, LinkedIn in One Hour for Lawyers. A big thank you to everyone who has purchased the book.

    I’m pleased to announce that the book is now available as an iBook in the iTunes store. The price of the iBook is $17.99, a nice discount from the price of the traditional paperback version.

    Allison and I have also started a LinkedIn Group in connection with the book (and the upcoming Facebook in One Hour for Lawyers book that we anticipate being published in August) called “Social Networking for Lawyers. Please consider joining the group to continue the conversation about the use of LinkedIn by lawyers.

    We have been (welcomely) surprised by the interest by law firms in using the book as part of their internal LinkedIn training efforts. If your firm might be interested in exploring that route, we can help you get in touch with ABA Publishing about volume discounts. And, if you are an ABA Law Practice Management Section member (and, if you read this blog, you should be), it looks like there’s still a great discount available on the paperback version for LPM members.

    iBook link

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available *and as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Three Articles and a Book on LinkedIn

    Sunday, April 29th, 2012

    As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

    We’re quite pleased with the initial reaction to the book (see comments here). Probably the most interesting response has been the inquiries from large law firms about bulk orders to bring their lawyers up to speed on LinkedIn. If you want more information on bulk orders, let Allison or me know and we can get you to the right person.

    We’ve also had three articles on LinkedIn published in the last month. Again, each has gotten more interest than we expected.

    1. The Chain: LinkedIn Is More than Social Media for Lawyers

    This article was my monthly legal technology column for the ABA Journal in the April 2012 issue. It is a short entry-level article about LinkedIn, with three suggestions to quickly improve your experience with LinkedIn.

    2. Ten Tips to Get the Most Out of LinkedIn

    In this article for the ABA’s GPSolo eReport April newsletter, we cover ten of our favorite LinkedIn tips to help you increase the benefit you get from LinkedIn.

    3. LinkedIn: How to grow, nurture your network and obtain results

    In this interview for the YourABA newsletter, Allison and I discuss several aspects about how lawyers (and others inside and outside the legal professions) use LinkedIn, how than can improve their effectiveness with LinkedIn, and our LinkedIn book. It’s a very thorough interview, with lots of great, practical information.

    If you like what you read int he articles, then, of course, I’d like to consider buying the book, either for yourself or your firm or organization. Remember that our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books from the ABA’s Law Practice Management Section.

    Also, Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Click on the link in the previous sentence or simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

    Details on the book and how to purchase it may be found here.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    The Debut of “LinkedIn in One Hour for Lawyers” Book

    Wednesday, March 28th, 2012

    As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

    For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

    The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

    Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

    Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

    Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

    The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

    The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

    We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

    I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

    If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

    Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

    Details on the book and how to purchase it may be found here.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.