Creating a LinkedIn Action Plan

It’s nice to see LinkedIn in One Hour for Lawyers, Second Edition in the Best Sellers section of the ABA Web Store. A big thank you to readers of this blog who have bought the book.

If you’d like to get a good idea of what’s in the book, the Law Technology Today blog has made available a generous excerpt from the book in a post called Create a LinkedIn Action Plan, courtesy of Lindsay Dawson, whose assistance with getting the word out on our books has been invaluable.

The excerpt comes from the concluding chapter of the book and outlines the three essential building blocks of LinkedIn (Profile, Connections and Participation) and gives three practical action steps, one for each building block. The action steps are simple, concrete actions you can take that require a small investment of time and should improve your results from LinkedIn.

Let me excerpt a bit of that excerpt:

1. Profile.

Your Profile Action Step

Reread and rewrite your Profile summary so that it has an external focus, telling readers exactly what you want them to know about you so that they will want to connect with you.

2. Connections.

Your Connections Action Step

Try to set and reach a reasonable goal for your total number of Con­nections. Reaching fifty Connections will help your Profile strength.

3. Participation.

Your Participation Action Step

Try to post at least one Update per week for a month. Building relation­ships takes time, whether in person or online. Use LinkedIn to identify and gain information about people you have just met or will be meeting, and keep using it to strengthen relationships and expand your network.

There’s more in the post on Law Technology Today.

I’ve really enjoyed getting the chance to speak about what’s in the book on podcasts and webinars recently, but have especially enjoyed spending some one-on-one time helping people improve their approach to LinkedIn, several of whom were not lawyers. Which leads to the question: “What if there were a version of this book not targeted at lawyers and other legal professionals?” Allison and I have heard that question a lot and all I can say is stay tuned for our answer to that question, which will be revealed soon.

LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.LIOHFL2 Cover

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: The Why and How of LinkedIn for Law Students

On Thursday, November 7, I’ll be part of a great panel with Jan Wallen and Ruth Carter for a free webinar called “The Why and How of LinkedIn for Law Students,” presented by LexisNexis as part of its Law Student Webcasts series. Register here.

Description:

On Thursday November 7th at 3 PM EST a panel of LinkedIn experts, including two attorneys who are currently using LinkedIn in their practices, will present to law students on the uses of LinkedIn. You’ll learn why it is important for law students to have a professional presence on LinkedIn and how to set-up your profile and start networking.

You’ll be able to interact with a panel of LinkedIn experts:

1. Learn the nuts and bolts of LinkedIn from Jan Wallen, who literally wrote the book on it: “Mastering LinkedIn in 7 Days or Less”: http://bit.ly/1aC8mFr

2. Hear how LinkedIn is applicable to the legal profession from Dennis Kennedy, Vice President and Counsel MasterCard, who writes the technology column for the ABA Journal: http://bit.ly/1aC8mFt

3. See how LinkedIn is being used in the practice of law from Ruth Carter, owner of Carter Law Firm, who was selected to the ABA list of Legal Rebels in 2012: http://bit.ly/1aC8mp3

BTW – all webcast attendees receive special discounts on the LinkedIn books/ebooks published by Jan and Dennis.

There’s also more information at the LexisNexis 4 Law Students Facebook page.

There have already been a large number of registrations, but there’s plenty of room for more.

I really enjoy talking with law students and am looking forward to this webinar. We have a lot of great information to share. If you know law students who might benefit from learning more about LinkedIn, please let them know about this webinar.

LinkedIn in One Hour for Lawyers, Second Edition

This webinar helps Allison Shields and I with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition. We think the book will be especially useful for law students.

The second edition of LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: LinkedIn for Lawyers Reloaded

On Thursday, October 17, Allison Shields and I will be presenting a webinar called LinkedIn for Lawyers Reloaded, cosponsored by ALI CLE and the ABA’s Law Practice Division.

LinkedIn in One Hour for Lawyers, Second Edition

This 90 minute seminar coincides with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition, and attendees of the live webinar will receive an electronic version of the book.

Our presentation will be based on the new version of our book and will reflect our current thinking about LinkedIn and will cover recent changes to LinkedIn’s interface and features. Allison and I spoke today in preparation for the webinar and I’m excited about our newest approach to this material.

Here’s the description for the webinar:

Like many lawyers (and 225 million other LinkedIn users), you may have a profile on LinkedIn, but do you really know what to do with it? Beyond putting up an online “resumé” and adding connections to your professional network, do you know all the ways that LinkedIn can help you in your career?

In this essential CLE program on LinkedIn for Lawyers, learn how to leverage the world’s largest professional network to boost your own practice and profile! Whether you are a new or long-term user, this CLE program will give you helpful instructions and useful strategies for taking advantage of all of LinkedIn’s features, including navigating LinkedIn’s new interface, maximizing your profile, and connecting with referral sources, former classmates, former practice colleagues, peers, experts, and others, in effective, mutually beneficial ways.

Bonus! All registrants will receive a FREE copy of LinkedIn in One Hour for Lawyers (a $49.95 value) In addition, all registrants receive a set of downloadable course materials and free access to the archived online program later. Registrants will be able to view the archived online program on a mobile device.

What You Will Learn

After attending this practical webcast, you will be able to:

+ understand the many ways lawyers use LinkedIn and find the way(s) that work best for you

+ know the “Three Essential Building Blocks” of LinkedIn and how to use them to get the most value for the time you spend on LinkedIn

+ design and optimize your LinkedIn profile to create a strong professional social media presence

+ engage LinkedIn in the job search, recruiting, and interviewing process

+ develop focused, strategic approaches to networking with others on LinkedIn

+ use powerful advanced features of LinkedIn that many users are not even aware of

+ take advantage of new features (such as Endorsements), interface changes and mobile applications to take your use of LinkedIn to a new level

+ boost your professional presence and establish your niche among the 225+ million members of the LinkedIn community

Have a question for the faculty? This interactive seminar will give you the opportunity to submit questions to the faculty before and/or during the program. Send your questions to tsquestions@ali-cle.org.

I hope that you will be able to attend LinkedIn for Lawyers Reloaded on Thursday, or, if not, that you will mention it to friends and colleagues who might appreciate the webinar.

The second edition of LinkedIn in One Hour for Lawyers can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Announcing LinkedIn in One Hour for Lawyers, Second Edition

Box of LinkedIn in One Hour for Lawyers 2Ed booksA box of books arrived at my door – my copies of the new Second Edition of LinkedIn in One Hour for Lawyers. All of the work on a book project finally seems real and tangible when you get the box of books and hold one in your hands.

Allison Shields and I wrote the original LinkedIn in One Hour for Lawyers about a year-and-a-half ago. Then we wrote Facebook in One Hour for Lawyers, which debuted about a year ago. We didn’t expect that we’d be writing a second edition so soon, but the massive interface and layout changes and feature updates at LinkedIn and the overwhelmingly positive response we got to the book pushed up our target for preparing a new edition.

LinkedIn’s changes continued all through the writing of the new book this summer and took a lot more work than we expected just to keep up with the changes. We also had the chance to incorporate some of our new ideas on LinkedIn, materials from articles and presentations we’ve given, practical tips and techniques Allison uses when she does training on LinkedIn, and discussion of new features.

In other words, the Second Edition of LinkedIn in One Hour for Lawyers is a major update and we’re proud of the new version.

Among other things, you’ll find:

    • All new illustrations, reflection the major interface changes.
    • Discussion of new features like Endorsements and a reconsideration of the use of Premium Accounts.
    • Updated material on Company Pages, Ethics, Ads, Mobile Apps and Privacy Settings.
    • Our best new practical ideas and tips for using LinkedIn in effective ways.
  • The book continues to focus on ten “lessons,” provides more detail on some advanced topics like ethics, and includes a generous helping of our favorite 60 LinkedIn tips.

    Here’s the description of the new edition from the ABA’s Web Store:

    Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. In just one hour, you will learn to:

    Set up a LinkedIn account

    Create a robust, dynamic profile–and take advantage of new multimedia options

    Build your connections

    Get up to speed on new features such as Endorsements, Influencers, Contacts, and Channels

    Enhance your Company Page with new functionality

    Use search tools to enhance your network

    Monitor your network with ease

    Optimize your settings for privacy concerns

    Use LinkedIn effectively in the hiring process

    Develop a LinkedIn strategy to grow your legal network

    As I write this, the book is still available with a 15% pre-order discount. Since we’ve received our author copies already, I’m going to suggest that you act quickly on the pre-order discount. There was a lot of interest in using the first edition in connection with training classes for lawyers in large firms and corporate law departments and we had that in mind when writing the second edition. If interested in that, please inquire about bulk discounts.

    The order page is here.

    Watch for news coming soon about a second book project.

    On October 17, Allison and I will presenting a webinar called LinkedIn for Lawyers Reloaded, co-sponsored by ALI CLE and the ABA’s Law Practice Division.

    - Dennis Kennedy

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available. Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Will You Be Speaking at ABA TECHSHOW 2013?

    [Note: I’m running a Q&A series all the rest of December on DennisKennedy.Blog (details here).]

    Will You Be Speaking at ABA TECHSHOW?

    The answer is: Yes, I have been invited to speak at two sessions. I definitely want to make my return to ABA TECHSHOW after the blood clot in my leg last spring forced me to cancel my trip to ABA TECHSHOW 2012.

    ABA TECHSHOW 2013 will be held April 4 – 6, 2013. If you are interested in learning practical ways lawyers can use technology better, it’s the place to be.

    On Thursday, April 4, from 2:00 to 3:00, I’ll be co-presenting with Allison Shields a session called “Leveraging LinkedIn & Finagling Facebook: Building Relevance on Leading Social Media.” It’s on the Social Media Track and is labeled for an “Intermediate” audience. Here’s the description from the schedule:

    LinkedIn is no longer just “the professional’s” social network any more than Facebook is just the “personal” social network. The volume of users and traffic requires that you market to both. Learn how to derive value from both of these essential platforms. Explore the differences, identify necessary information to complete profiles, and learn valuable insights into the best features. Review tools to maximize the benefits of these services, and acquire up-to-date information needed to customize privacy settings to avoid ethical pitfalls.

    I wanted to be clear that I wouldn’t have chosen the word “finagling” to use in this title and am not quite sure how it’s being used, but let’s agree to use the word in the sense of one of its dictionary meanings: “to plan out usually with subtle skill or care.” Maybe we can get the title changed.

    Allison and I plan to share as many practical insights and tips from our Facebook and LinkedIn “In One Hour” books as time will permit, so you should get especially good value from the the session.

    The second session I’m scheduled for will be with Patrick Crowley and is simply called “Mobile Collaboration.” It will be on Friday, April 5, from 2:30 to 3:30. It’s labeled for an “Introductory” audience. Here’s the description:

    Technology can cut the costs of working with others in a variety of locations, locally or abroad. Google+ Hangouts, Facetime, Google Drive, Cloud Connect, SharePoint and others can help you not just keep in touch, but collaborate with other lawyers in your firm, co-counsel, or clients in real time. Learn how you can utilize your mobile device to provide better service to your clients by sharing documents, developing ideas, and boosting your productivity whether you’re in or out of the office.

    I have written a new article about mobile collaboration that is scheduled to appear in the Law Practice Today webzine in January. Mobile collaboration will be one of the hot topics in legal tech in 2013, so I’m excited to get the chance to speak at this session.

    Although not yet finalized, I’m expecting to be co-hosting a Taste of TECHSHOW dinner event with Allison Shields with a social media theme and another with Tom Mighell, probably with a future of legal technology theme. Watch for the opportunity to sign up for the dinners on the TECHSHOW website.

    Note that there is a mobile app for TECHSHOW available and you can follow Twitter posts about TECHSHOW by searching Twitter for the #ABATECHSHOW hashtag.

    Hope to see you there. If you are a reader of this blog, please introduce yourself. I always enjoy speaking with readers of my blog.

    If you have a question for me to answer in this series, you may submit it for me through the usual channels – email at denniskennedyblog @ gmail . com, a comment left on the original post about the Q&A series, this post or a subsequent post, or through Twitter (@dkennedyblog), or whatever other way you want to reach me.

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.