Technology-Lawyer

Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

Archive for the ‘LinkedIn Book’ Category

Creating a LinkedIn Action Plan

Wednesday, November 20th, 2013

It’s nice to see LinkedIn in One Hour for Lawyers, Second Edition in the Best Sellers section of the ABA Web Store. A big thank you to readers of this blog who have bought the book.

If you’d like to get a good idea of what’s in the book, the Law Technology Today blog has made available a generous excerpt from the book in a post called Create a LinkedIn Action Plan, courtesy of Lindsay Dawson, whose assistance with getting the word out on our books has been invaluable.

The excerpt comes from the concluding chapter of the book and outlines the three essential building blocks of LinkedIn (Profile, Connections and Participation) and gives three practical action steps, one for each building block. The action steps are simple, concrete actions you can take that require a small investment of time and should improve your results from LinkedIn.

Let me excerpt a bit of that excerpt:

1. Profile.

Your Profile Action Step

Reread and rewrite your Profile summary so that it has an external focus, telling readers exactly what you want them to know about you so that they will want to connect with you.

2. Connections.

Your Connections Action Step

Try to set and reach a reasonable goal for your total number of Con­nections. Reaching fifty Connections will help your Profile strength.

3. Participation.

Your Participation Action Step

Try to post at least one Update per week for a month. Building relation­ships takes time, whether in person or online. Use LinkedIn to identify and gain information about people you have just met or will be meeting, and keep using it to strengthen relationships and expand your network.

There’s more in the post on Law Technology Today.

I’ve really enjoyed getting the chance to speak about what’s in the book on podcasts and webinars recently, but have especially enjoyed spending some one-on-one time helping people improve their approach to LinkedIn, several of whom were not lawyers. Which leads to the question: “What if there were a version of this book not targeted at lawyers and other legal professionals?” Allison and I have heard that question a lot and all I can say is stay tuned for our answer to that question, which will be revealed soon.

LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.LIOHFL2 Cover

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: The Why and How of LinkedIn for Law Students

Tuesday, November 5th, 2013

On Thursday, November 7, I’ll be part of a great panel with Jan Wallen and Ruth Carter for a free webinar called “The Why and How of LinkedIn for Law Students,” presented by LexisNexis as part of its Law Student Webcasts series. Register here.

Description:

On Thursday November 7th at 3 PM EST a panel of LinkedIn experts, including two attorneys who are currently using LinkedIn in their practices, will present to law students on the uses of LinkedIn. You’ll learn why it is important for law students to have a professional presence on LinkedIn and how to set-up your profile and start networking.

You’ll be able to interact with a panel of LinkedIn experts:

1. Learn the nuts and bolts of LinkedIn from Jan Wallen, who literally wrote the book on it: “Mastering LinkedIn in 7 Days or Less”: http://bit.ly/1aC8mFr

2. Hear how LinkedIn is applicable to the legal profession from Dennis Kennedy, Vice President and Counsel MasterCard, who writes the technology column for the ABA Journal: http://bit.ly/1aC8mFt

3. See how LinkedIn is being used in the practice of law from Ruth Carter, owner of Carter Law Firm, who was selected to the ABA list of Legal Rebels in 2012: http://bit.ly/1aC8mp3

BTW – all webcast attendees receive special discounts on the LinkedIn books/ebooks published by Jan and Dennis.

There’s also more information at the LexisNexis 4 Law Students Facebook page.

There have already been a large number of registrations, but there’s plenty of room for more.

I really enjoy talking with law students and am looking forward to this webinar. We have a lot of great information to share. If you know law students who might benefit from learning more about LinkedIn, please let them know about this webinar.

LinkedIn in One Hour for Lawyers, Second Edition

This webinar helps Allison Shields and I with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition. We think the book will be especially useful for law students.

The second edition of LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Announcing LinkedIn in One Hour for Lawyers, Second Edition

Monday, September 30th, 2013

Box of LinkedIn in One Hour for Lawyers 2Ed booksA box of books arrived at my door – my copies of the new Second Edition of LinkedIn in One Hour for Lawyers. All of the work on a book project finally seems real and tangible when you get the box of books and hold one in your hands.

Allison Shields and I wrote the original LinkedIn in One Hour for Lawyers about a year-and-a-half ago. Then we wrote Facebook in One Hour for Lawyers, which debuted about a year ago. We didn’t expect that we’d be writing a second edition so soon, but the massive interface and layout changes and feature updates at LinkedIn and the overwhelmingly positive response we got to the book pushed up our target for preparing a new edition.

LinkedIn’s changes continued all through the writing of the new book this summer and took a lot more work than we expected just to keep up with the changes. We also had the chance to incorporate some of our new ideas on LinkedIn, materials from articles and presentations we’ve given, practical tips and techniques Allison uses when she does training on LinkedIn, and discussion of new features.

In other words, the Second Edition of LinkedIn in One Hour for Lawyers is a major update and we’re proud of the new version.

Among other things, you’ll find:

    • All new illustrations, reflection the major interface changes.
    • Discussion of new features like Endorsements and a reconsideration of the use of Premium Accounts.
    • Updated material on Company Pages, Ethics, Ads, Mobile Apps and Privacy Settings.
    • Our best new practical ideas and tips for using LinkedIn in effective ways.
  • The book continues to focus on ten “lessons,” provides more detail on some advanced topics like ethics, and includes a generous helping of our favorite 60 LinkedIn tips.

    Here’s the description of the new edition from the ABA’s Web Store:

    Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. In just one hour, you will learn to:

    Set up a LinkedIn account

    Create a robust, dynamic profile–and take advantage of new multimedia options

    Build your connections

    Get up to speed on new features such as Endorsements, Influencers, Contacts, and Channels

    Enhance your Company Page with new functionality

    Use search tools to enhance your network

    Monitor your network with ease

    Optimize your settings for privacy concerns

    Use LinkedIn effectively in the hiring process

    Develop a LinkedIn strategy to grow your legal network

    As I write this, the book is still available with a 15% pre-order discount. Since we’ve received our author copies already, I’m going to suggest that you act quickly on the pre-order discount. There was a lot of interest in using the first edition in connection with training classes for lawyers in large firms and corporate law departments and we had that in mind when writing the second edition. If interested in that, please inquire about bulk discounts.

    The order page is here.

    Watch for news coming soon about a second book project.

    On October 17, Allison and I will presenting a webinar called LinkedIn for Lawyers Reloaded, co-sponsored by ALI CLE and the ABA’s Law Practice Division.

    - Dennis Kennedy

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available. Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Three Articles and a Book on LinkedIn

    Sunday, April 29th, 2012

    As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

    We’re quite pleased with the initial reaction to the book (see comments here). Probably the most interesting response has been the inquiries from large law firms about bulk orders to bring their lawyers up to speed on LinkedIn. If you want more information on bulk orders, let Allison or me know and we can get you to the right person.

    We’ve also had three articles on LinkedIn published in the last month. Again, each has gotten more interest than we expected.

    1. The Chain: LinkedIn Is More than Social Media for Lawyers

    This article was my monthly legal technology column for the ABA Journal in the April 2012 issue. It is a short entry-level article about LinkedIn, with three suggestions to quickly improve your experience with LinkedIn.

    2. Ten Tips to Get the Most Out of LinkedIn

    In this article for the ABA’s GPSolo eReport April newsletter, we cover ten of our favorite LinkedIn tips to help you increase the benefit you get from LinkedIn.

    3. LinkedIn: How to grow, nurture your network and obtain results

    In this interview for the YourABA newsletter, Allison and I discuss several aspects about how lawyers (and others inside and outside the legal professions) use LinkedIn, how than can improve their effectiveness with LinkedIn, and our LinkedIn book. It’s a very thorough interview, with lots of great, practical information.

    If you like what you read int he articles, then, of course, I’d like to consider buying the book, either for yourself or your firm or organization. Remember that our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books from the ABA’s Law Practice Management Section.

    Also, Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Click on the link in the previous sentence or simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

    Details on the book and how to purchase it may be found here.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    The Debut of “LinkedIn in One Hour for Lawyers” Book

    Wednesday, March 28th, 2012

    As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

    For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

    The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

    Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

    Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

    Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

    The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

    The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

    We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

    I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

    If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

    Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

    Details on the book and how to purchase it may be found here.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    LinkedIn in One Hour for Lawyers

    Thursday, March 15th, 2012

    The UPS man brought me a package yesterday that contained the book in the photo below.

    LinkedIn in One Hour for Lawyers - Book Photo

    LinkedIn in One Hour for Lawyers

    So, I thought now would be a good time to pre-announce the impending release of the new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers,” which is now available for pre-order.

    It’s part of the ABA Law Practice Management Section’s reasonably-priced “In One Hour” series of books on legal technology topics. While the title is self-explanatory, the goal of the book is to provide a quick and easy, but reasonably thorough, introduction and guide to LinkedIn, the premier social networking platform and the social networking tool most commonly used by lawyers.

    Many, many lawyers have joined LinkedIn, but it’s rare for me to find a lawyer who tells me that he or she is using more than a tiny fraction of the potential of LinkedIn. This book is meant to help remedy that.

    Allison, Michelle Golden and I presented a very popular webinar last year that led to the idea for this book. I’ve long been a fan of Allison’s writing – we have a similar style and a similar lawyer-focused approach. The writing collaboration was great, and we’re very pleased with the final product.

    The book itself is short and to the point. It has lots of color screenshots and a simple, step by step approach to the essential components of LinkedIn – Profiles, Connections and Participation.

    The main portion of the book consists of ten “lessons” that will get you up and running on LinkedIn. We finish the lessons section with three action steps anyone can take to improve their LinkedIn effectiveness.

    We also have a set of advanced materials, covering topics like ethics, apps, advanced features, and more, plus a list of 60 of our best LinkedIn tips.

    Our idea was to provide not just the basics, but point readers to more advanced uses, and share some of our ideas about how LinkedIn fits into the context of your real-world networking contexts.

    I really like the way the book turned out and want to thank everyone involved in the project (including my daughter, Grace, who provided proofreading and editorial help).

    I also wanted to share comments we received from two people I admire greatly, Bruce Marcus and Patrick McKenna.

    “One of the byproducts of the new world of social media is the burst of new how-to books. Naturally, some are far better than others, and so we are blessed when a pair of superior and experienced practitioners like Dennis Kennedy and Allison Shields share their experience in using LinkedIn® in One Hour for Lawyers. Yes,after an hour with this clear and succinct book,you will indeed become highly proficient in the art of using LinkedIn® proficiently and profitably.”–Bruce W. Marcus, editor of “The Marcus Letter on Professional Services Marketing” and author of Professional Services Marketing 3.0.

    “If you are interested in promoting your practice, finding clients, discussing important issues with like-minded colleagues, or getting answers to your important burning issues, than you definitely need to explore the social networking power of LinkedIn®. And it would be hard to imagine two better people than Dennis Kennedy and Allison Shields to make it unbelievably easy for even the most reluctant lawyer to get up-and-running as quickly as possible. What a great way to spend an hour–teach yourself how to ramp-up your networking activities with this highly practical guidebook. Even an old dog like me, who has had an active presence on LinkedIn® for more than a few years, has to admit that I learned a number of new things (advanced search techniques and company buzz) from reading this book.”–Patrick J. McKenna, bestselling author, law firm management consultant and host of “Law Firm Leaders,” the only LinkedIn® group exclusively for large law firm managing partners.

    The book is currently available for pre-order, with a 15% discount available.

    As an aside, as the title indicates, the focus is on use of LinkedIn for lawyers and other legal professionals, but I don’t think you need to be a lawyer to get some benefits from this book.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.