Recents Podcasts, Articles and Odds & Ends

I wanted to highlight some of my recent podcasts, articles and other odds & ends.

If you are in St. Louis this Thursday and Friday, I’ll be at the ABA Law Practice Division Spring Meeting and the Law Firm Marketing Strategies Conference (excellent group of speakers and topics – highly recommended).

Tom Mighell and I have continued our biweekly episodes of The Kennedy-Mighell Report podcast, recently hitting the episode 125 milestone. The last few episodes have been especially fun and we appreciate the good feedback we’ve gotten. We also had a great time at ABA TECHSHOW hanging out with the Legal Talk Network team. As always, the best way to get the podcast is to subscribe to it (free) in iTunes.

Recent episodes:Kennedy-Mighell Report picture

Presentation Tips for Legal Professionals

ABA TECHSHOW 2014 Wrapup

Legal Ethics and Cybersecurity

Talking Legal Evolution: Innovation’s Pace in the Legal Industry

The Benefits of Tech Automation: Why Attorneys Should Opt In

A few recent articles:

Allison Shields and I wrote a popular article (several requests for reprinting already) called “Fourteen LinkedIn Tips for 2014” in the ABA’s Law Practice Today webzine. There are even more tips in our new book, LinkedIn in One Hour.

My ABA Journal technology column is now called “Kennedy on Tech.” The three most recent columns are:

What can ‘gamification’ do for lawyers?

Social media has trade-offs for lawyers

5 ways to make good on your New Year’s tech resolutions

I do a limited amount of speaking these days (but am always happy to be asked). I’ve lately been speaking about LinkedIn on webinars, social media ethics at the Mound City Bar Association’s Ronda F. Williams CLE Retreat (named in honor of Ronda Williams, a lawyer who impacted many people and died far too young), and digital estate planning. I also recently enjoyed getting to speak to law students at Washington University Law School.

On May 15, I’m debuting a new presentation called “Ethical Cybersecurity for the Non-technical Lawyer” at the St. Louis Corporate Counsel Institute, co-sponsored by the Association of Corporate Counsel – St. Louis Chapter and the Bar Association of Metropolitan St. Louis. I’m glad I checked the location when I grabbed the link above because I hadn’t realized the event has moved to a new location.

And those are some of my recent podcasts, articles and other odds & ends

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Creating a LinkedIn Action Plan

It’s nice to see LinkedIn in One Hour for Lawyers, Second Edition in the Best Sellers section of the ABA Web Store. A big thank you to readers of this blog who have bought the book.

If you’d like to get a good idea of what’s in the book, the Law Technology Today blog has made available a generous excerpt from the book in a post called Create a LinkedIn Action Plan, courtesy of Lindsay Dawson, whose assistance with getting the word out on our books has been invaluable.

The excerpt comes from the concluding chapter of the book and outlines the three essential building blocks of LinkedIn (Profile, Connections and Participation) and gives three practical action steps, one for each building block. The action steps are simple, concrete actions you can take that require a small investment of time and should improve your results from LinkedIn.

Let me excerpt a bit of that excerpt:

1. Profile.

Your Profile Action Step

Reread and rewrite your Profile summary so that it has an external focus, telling readers exactly what you want them to know about you so that they will want to connect with you.

2. Connections.

Your Connections Action Step

Try to set and reach a reasonable goal for your total number of Con­nections. Reaching fifty Connections will help your Profile strength.

3. Participation.

Your Participation Action Step

Try to post at least one Update per week for a month. Building relation­ships takes time, whether in person or online. Use LinkedIn to identify and gain information about people you have just met or will be meeting, and keep using it to strengthen relationships and expand your network.

There’s more in the post on Law Technology Today.

I’ve really enjoyed getting the chance to speak about what’s in the book on podcasts and webinars recently, but have especially enjoyed spending some one-on-one time helping people improve their approach to LinkedIn, several of whom were not lawyers. Which leads to the question: “What if there were a version of this book not targeted at lawyers and other legal professionals?” Allison and I have heard that question a lot and all I can say is stay tuned for our answer to that question, which will be revealed soon.

LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.LIOHFL2 Cover

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: The Why and How of LinkedIn for Law Students

On Thursday, November 7, I’ll be part of a great panel with Jan Wallen and Ruth Carter for a free webinar called “The Why and How of LinkedIn for Law Students,” presented by LexisNexis as part of its Law Student Webcasts series. Register here.

Description:

On Thursday November 7th at 3 PM EST a panel of LinkedIn experts, including two attorneys who are currently using LinkedIn in their practices, will present to law students on the uses of LinkedIn. You’ll learn why it is important for law students to have a professional presence on LinkedIn and how to set-up your profile and start networking.

You’ll be able to interact with a panel of LinkedIn experts:

1. Learn the nuts and bolts of LinkedIn from Jan Wallen, who literally wrote the book on it: “Mastering LinkedIn in 7 Days or Less”: http://bit.ly/1aC8mFr

2. Hear how LinkedIn is applicable to the legal profession from Dennis Kennedy, Vice President and Counsel MasterCard, who writes the technology column for the ABA Journal: http://bit.ly/1aC8mFt

3. See how LinkedIn is being used in the practice of law from Ruth Carter, owner of Carter Law Firm, who was selected to the ABA list of Legal Rebels in 2012: http://bit.ly/1aC8mp3

BTW – all webcast attendees receive special discounts on the LinkedIn books/ebooks published by Jan and Dennis.

There’s also more information at the LexisNexis 4 Law Students Facebook page.

There have already been a large number of registrations, but there’s plenty of room for more.

I really enjoy talking with law students and am looking forward to this webinar. We have a lot of great information to share. If you know law students who might benefit from learning more about LinkedIn, please let them know about this webinar.

LinkedIn in One Hour for Lawyers, Second Edition

This webinar helps Allison Shields and I with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition. We think the book will be especially useful for law students.

The second edition of LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Announcing LinkedIn in One Hour for Lawyers, Second Edition

Box of LinkedIn in One Hour for Lawyers 2Ed booksA box of books arrived at my door – my copies of the new Second Edition of LinkedIn in One Hour for Lawyers. All of the work on a book project finally seems real and tangible when you get the box of books and hold one in your hands.

Allison Shields and I wrote the original LinkedIn in One Hour for Lawyers about a year-and-a-half ago. Then we wrote Facebook in One Hour for Lawyers, which debuted about a year ago. We didn’t expect that we’d be writing a second edition so soon, but the massive interface and layout changes and feature updates at LinkedIn and the overwhelmingly positive response we got to the book pushed up our target for preparing a new edition.

LinkedIn’s changes continued all through the writing of the new book this summer and took a lot more work than we expected just to keep up with the changes. We also had the chance to incorporate some of our new ideas on LinkedIn, materials from articles and presentations we’ve given, practical tips and techniques Allison uses when she does training on LinkedIn, and discussion of new features.

In other words, the Second Edition of LinkedIn in One Hour for Lawyers is a major update and we’re proud of the new version.

Among other things, you’ll find:

    • All new illustrations, reflection the major interface changes.
    • Discussion of new features like Endorsements and a reconsideration of the use of Premium Accounts.
    • Updated material on Company Pages, Ethics, Ads, Mobile Apps and Privacy Settings.
    • Our best new practical ideas and tips for using LinkedIn in effective ways.
  • The book continues to focus on ten “lessons,” provides more detail on some advanced topics like ethics, and includes a generous helping of our favorite 60 LinkedIn tips.

    Here’s the description of the new edition from the ABA’s Web Store:

    Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. In just one hour, you will learn to:

    Set up a LinkedIn account

    Create a robust, dynamic profile–and take advantage of new multimedia options

    Build your connections

    Get up to speed on new features such as Endorsements, Influencers, Contacts, and Channels

    Enhance your Company Page with new functionality

    Use search tools to enhance your network

    Monitor your network with ease

    Optimize your settings for privacy concerns

    Use LinkedIn effectively in the hiring process

    Develop a LinkedIn strategy to grow your legal network

    As I write this, the book is still available with a 15% pre-order discount. Since we’ve received our author copies already, I’m going to suggest that you act quickly on the pre-order discount. There was a lot of interest in using the first edition in connection with training classes for lawyers in large firms and corporate law departments and we had that in mind when writing the second edition. If interested in that, please inquire about bulk discounts.

    The order page is here.

    Watch for news coming soon about a second book project.

    On October 17, Allison and I will presenting a webinar called LinkedIn for Lawyers Reloaded, co-sponsored by ALI CLE and the ABA’s Law Practice Division.

    - Dennis Kennedy

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available. Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Three Articles and a Book on LinkedIn

    As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

    We’re quite pleased with the initial reaction to the book (see comments here). Probably the most interesting response has been the inquiries from large law firms about bulk orders to bring their lawyers up to speed on LinkedIn. If you want more information on bulk orders, let Allison or me know and we can get you to the right person.

    We’ve also had three articles on LinkedIn published in the last month. Again, each has gotten more interest than we expected.

    1. The Chain: LinkedIn Is More than Social Media for Lawyers

    This article was my monthly legal technology column for the ABA Journal in the April 2012 issue. It is a short entry-level article about LinkedIn, with three suggestions to quickly improve your experience with LinkedIn.

    2. Ten Tips to Get the Most Out of LinkedIn

    In this article for the ABA’s GPSolo eReport April newsletter, we cover ten of our favorite LinkedIn tips to help you increase the benefit you get from LinkedIn.

    3. LinkedIn: How to grow, nurture your network and obtain results

    In this interview for the YourABA newsletter, Allison and I discuss several aspects about how lawyers (and others inside and outside the legal professions) use LinkedIn, how than can improve their effectiveness with LinkedIn, and our LinkedIn book. It’s a very thorough interview, with lots of great, practical information.

    If you like what you read int he articles, then, of course, I’d like to consider buying the book, either for yourself or your firm or organization. Remember that our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books from the ABA’s Law Practice Management Section.

    Also, Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Click on the link in the previous sentence or simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

    Details on the book and how to purchase it may be found here.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.