Technology-Lawyer

Dennis Kennedy

Technology Law and Legal Technology. Dennis Kennedy is one of the few technology lawyers who is also an expert on the underlying technologies. Dennis an award-winning leader in the application of technology and the Internet to the practice of law. DennisKennedy.com gives you access to a wide variety of Dennis Kennedy's resources on legal technology, his writings, his well-known blog, DennisKennedy.Blog, and information about how you can have Dennis speak to your organization or group.

Dennis Kennedy is one of the most knowledgeable legal technologists you will find. - Michael Arkfeld.

Dennis Kennedy, a lawyer and legal technology expert in St. Louis, Mo., has been a significant influence in the ever-evolving relationship between lawyers and the Web. - Robert Ambrogi

Archive for the ‘Presentations’ Category

ABA Law Firm Marketing Strategies Conference 2011

Monday, October 31st, 2011

Here’s a great conference for anyone interested in marketing a law firm or a law practice. The ABA Law Firm Marketing Strategies Conference 2011 will take place on November 8 & 9 in Philadelphia.

The Conference is called titled “Reputation, Referrals, Rankings,” and has a great agenda of timely topics, including:

Tuesday, November 8

  • Keynote #1: Lie to Me! “Emotion Management” of Your Marketing Will Invite Trust, Not Contempt
  • ROI: Examining the Return on Investment for Business Development Spending
  • The Business of You – Surviving and Thriving in Big Law
  • Luncheon: Effects of Rankings & Ratings on the Legal Profession
  • An Ethics Guide to Lawyer Marketing
  • The Power of Video in Lawyer Marketing
  • Golden Gavel Awards Ceremony and Reception

Wednesday, November 9

  • Keynote #2: “In Search of…Lawyers” How the Internet Has Changed Everything
  • Social Media: Does Your Firm Marketing Plan Need A Face Lift? (I’ll be Joining Tom Mighell and Tim Stanley on this panel)
  • Associate Business Development Training
  • Luncheon: 10×10 – 10 Topics, 10 Presenters, 10 Minutes Each. (It’s like speed dating, but better)

The best news is that there is still time to register and some seats still available. It’d be great to see you there.

For more information, see the conference website here (conference brochure).

Also, there’s also still time to register for the replay on November 3 of the very popular LinkeIn for Lawyers webinar Allison Shields, Michelle Golden and I presented in August. Details are available on the ALI-ABA website.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Replay of LinkedIn for Lawyers Webinar – November 3

Wednesday, October 26th, 2011

Allison Shields, Michelle Golden and I presented a webinar on LinkedIn for Lawyers in August. That webinar was so well-attended that on November 3 there will be a replay. The details are available on the ALI-ABA website.

Although the November session will be an audio replay of the August session, we’ll be answering questions from attendees by email after the replay. That will give attendees a great chance to get their LinkedIn questions answered, to the extent that they aren’t answered in the webinar.

I had the benefit of hearing this webinar already and can tell you that the webinar is loaded with great information and practical tips, whether you are a LinkedIn beginner or an experienced user. I learned a lot from Allison and Michelle during the webinar. I also contribute some of my insights and tips from my many years of being on LinkedIn.

Here are the details on the webinar.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Speaking at St. Louis U Law School on Saturday

Thursday, September 29th, 2011

The American Bar Association’s Law Student Division is holding what looks to be a great conference this Saturday at the St. Louis University School of Law. I got the chance to volunteer to speak – and I couldn’t resist. In these difficult economic times, I feel it’s important to do what I can to help law students. People helped me while I was in law school, and it’s always been important for me to do what I can.

Details on the event are here. It looks like registration is closed, but I’d guess they might be able to find a place for for you if ask.

The sessions look really good and address important issues for law students.

I’ll be part of a panel on practical networking in the afternoon. I see this as a Q & A session. I want to cover both social networking and regular networking. I’ll also be part of a lunch session called “Lunch with Experience” where I’ll share my observations about legal careers and answer questions.

It sounds like fun for me and I expect to learn a lot in addition to sharing some of what I know and have observed over my legal career. If you read this blog and are there, introduce yourself and say hello.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Non-Marketing Uses of Social Media for Lawyers

Tuesday, September 20th, 2011

Since Tom Mighell and I haven’t gotten much chance over the last year or so to write together, we jumped at the chance to write an article on “non-marketing” uses of social media for lawyers for the ABA’s Law Practice Today webzine. Then we realized that volunteering to write an article is far easier than finding the time to actually write it.

The result, however, is an article we really liked and one we’ve gotten some great feedback on. It’s called “Not Your Marketer’s Social Media: Ten Ways Lawyers Can Benefit from Non-Marketing Uses of Social Media.

The article grew out of our podcast called “Using Social Media for Non-Marketing” and expands on some of the ideas in the podcast and adds a few new things. The main idea is that lawyers can benefit from social media in many different ways and that the over-attention on using social media for marketing to potential clients has a limiting effect on ways that lawyers think they might use social media. The article is an attempt to “think different” about social media – in practical ways that match your own personality and approach – and to go back to the basics on social media. Then, see what evolves from uses that best fit your own approach and comfort.

We’ll also be talking about some of these ideas as part of a panel with Tim Stanley of Justia called “Social Media: Does Your Firm Marketing Plan Need A Face Lift” at the ABA Law Firm Marketing Strategies Conference 2011 on November 9 in Philadelphia. The Conference should be great and I encourage you attend (registration info here – early bird discount and chance to win iPad 2 until October 3). Please say hello if you attend our session.

Check out the new article and let us know what you think about it.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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How Technology Has Changed Communication and Collaboration With Clients

Wednesday, July 27th, 2011

I’m excited to be a panelist at a CLE session the Standing Committee on Technology and Information Systems of the American Bar Association will sponsor the following CLE at the ABA Annual Meeting in Toronto, on August 5, 2011.

The session is titled “eAttorney, MiAttorney: How Technology Has Changed Communication and Collaboration With Clients.” It will happen on Friday, August 5 from 8:30 a.m. to 10:00 a.m. at the Metro Toronto Convention Center, Room 716B, 700 Level, South Building,

Here’s the description of the session:

Whether by iPad, Facebook or JDSupra, advancing technology is rapidly affecting the attorney/client relationship. What will the future hold? Come hear perspectives from corporate counsel, a legal futurist, and an ethics expert as they discuss key trends in the new ways lawyers communicate and collaborate with clients – and each other. The panel will focus in particular on emerging ethical requirements, and provide practical suggestions for strategies to meet the challenge and promise of evolving communication media.

Here’s the panel:

Moderator: Daniel Schwartz, Hartford, Connecticut

Panelists: Michael Downey, St. Louis, Missouri, Jordan Furlong, Ottawa, Canada
, Dennis Kennedy, St. Louis, Missouri

We’ve put together a great format for the session, you should get some great information, insights and ideas from this group. I’m really looking forward to this one. I hope you get the chance to attend this one.

Learn more about the ABA Annual Meeting, including registration information and the complete program book here

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Starting a Conversation about Open Source in Law Practice

Tuesday, April 26th, 2011

At ABA TECHSHOW 2011, I got the opportunity to speak with Rodney Dowell on the topic of the “Open Source Powered Law Firm.” Rodney was great, the audience was engaged, and I really enjoyed the experience. Gwynne Monahan does a nice job of capturing the session in her post, “First Mac, then #cloudcomputing so perhaps #opensource #abatechshow.”

As I mentioned in the session, former Red Hat CEO Bob Young was a keynote speaker at ABA TECHSHOW 2000 and, I believe, this was the first TECHSHOW session since then to focus on Open Source software. Young’s talk inspired me to write a law review article on the Open Source licenses in 2001 (“A Primer on Open Source Licensing Legal Issues: Copyright, Copyleft and the Future,” 20 St. Louis Univ. Pub. L. Rev. 345 (2001)) and put together a list of web sources on Open Source legal issues. I’ve been interested in Free and Open Source software and the philosophy behind it ever since. If you Google my name and “Open Source” you’ll find some of my writings and a couple of podcasts (e.g., this podcast).

I’ve had the chance in 2011 to write one article and co-author with Gwynne Monahan another on the use of Open Source software in the practice of law.

The major article is the one with Gwynne that was recently published in the March/April 2011 issue of the ABA’s Law Practice magazine. It’s called “10 Tips for Getting Started with Open Source Software” and it’s meant to be a easy and practical introduction to Open Source Software and the role it might play in law practice. As you might guess from the title, it feature ten important practical tips.

In my monthly technology column for the American Bar Journal in March 2011, I wrote a short and concise introduction to Open Source software in law practice called “Free Can Be Good: Add Open Source to Software Considerations.” In the column, I conclude: “Open Source programs are be coming realistic alternatives for lawyers, especially for focused tasks. Now is a great time to add a consideration of Open Source software to your technology decision-making process.”

Through the presentation and the articles, I wanted to join with Gwynne and Rodney in raising the profile of Open Source software, highlighting its growing importance and introducing the philosophy and reality of Open Source software.

Open Source is about community. The articles and presentation are meant to start the conversation, but we also wanted to find ways to continue and extend the conversation about the use of Open Source software in the practice of law. One step in that direction is a new LinkedIn group called Open Source Tools for Law Practice. With luck, it will grow to help people find others interested in Open Source and offer a place for conversations. If you are interested in Open Source, please consider joining the group.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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The Freemium Practice of Law and IgniteLaw 2011

Thursday, April 14th, 2011

I did a presentation called “The Freemium Practice of Law” at IgniteLaw 2011 last Sunday night, produced by my good friends Matt Homann and JoAnna Forshee.

IgniteLaw takes a unique approach to presentations – 12 presenters each presenting for 6 minutes using only 20 slides apiece. And the slides advance automatically every 18 seconds.

It’s a challenging format for any speaker, no matter how experienced, especially if it doesn’t fit your usual style. Perhaps I understate that. It’s the speaking equivalent of riding in a top fuel dragster.

I found the presentation fun – in a challenging sort of way – but quickly struggled with time management. I got my points made, but not quite in the way I had hoped. My main points seemed to get across and I hope I was able to contribute in a small way to what was a fun evening with lots of high-quality presentations.

The videos will be posted soon, but I thought it might be fun to post the final version of the “rehearsal script” I had written. On that evening, the “script” turned out to be more ambitious than I’d hoped it would be (especially since I couldn’t refer to it), but I really liked the way this version of the script read. See what you think.

The Freemium Practice of Law – Rehearsal Script

1. Several years ago, when I was in the private practice of law, I had a meeting with a potential new client, a technology start-up. Things went well and they wanted to hire me. The initial project would be preparing terms of use and a privacy policy for their website.

2. I gave them an estimate and the president of the company joked that lawyers probably all used the same base documents and just changed the company names. Or at least we created documents with one push of a button. We laughed, although I felt the need to mention that even standard documents had nuances.

3. I thought a lot about that client’s view of legal work, especially documents, and the question kept coming back to me: “If clients assume we can use technology in this way and, technically, we can, why aren’t we”? I first implemented document assembly more than 20 years ago, so the issue is less technology than business model.

4. One of my favorite innovation techniques is to reverse my assumptions. I recently listened to a podcast with William Ury, co-author of a great book on negotiation. He said, “to change the game, you must change the frame.”

5. Here was my reversal. What if standard documents actually were provided to clients for free, perhaps as part of a service package? How would that work? I didn’t get very far myself, but Wired magazine editor Chris Anderson wrote a book in 2009 called “Free” that looked at the growing Internet phenomenon of successful businesses based on giving away what would traditionally be core products and services for free, and then making money in a variety of other ways.

6. Anderson’s book tells about Monty Python deciding not to sue the thousands of people who started to put video clips from their shows and movies on YouTube. Instead, Monty Python created its own YouTube channel and made high-quality video clips available for free. In exchange, they simply asked people to consider buying their products. The result: a 23,000% increase in DVD sales in 3 months, even though they were giving the same video content away.

7. That’s Freemium. Make something available for free, use that to extend your reach and audience, and then provide options for people to willingly pay for enhanced value. My definition of freemium tonight would be: Giving away “something” in order to create educated customers who better understand how to use your services and products in ways that better help themselves and for which they will happily pay to do so.

8. There’s been a lot of discussion about Richard Susskind’s custom vs. commoditized approach and you’ll be hearing more about that in the next few days at TECHSHOW. The most interesting thing about freemium, at least to me, is not so much that it will work in both contexts, but that I think it can work extremely well in the custom context.

9. Another example. Open Source software and Larry Lessig’s Creative Commons licenses. The free “something” is the software or the standardized license. The Open Source model, where the software itself is available for free, but a company like Red Hat can be quite successful selling maintenance, support, consulting services, and even T-shirts around the software, is perhaps the best example of the freemium approach.

10. Stewart Brand famously said, “Information wants to be free.” We clearly live in a world where we expect to get digital versions of music, video, books and information for free. How do lawyers fit into that world?

11. My favorite new band is Grace Potter and the Nocturnals. They let people post recordings of their live shows on the Internet. I doubt that I would have bought any CDs or even known of them if not for this approach. Now, I buy albums and would attend a show in a heartbeat. Bands can now be thought of as music services providers, giving away what we once thought of as core content and value – the music – to create revenue from shows, merchandise and other channels.

12. Now think about a “legal services provider” model. Law is certainly an information business. Are we like music? Encyclopedias? Newspapers? Other fields challenged by Internet models, aging business approaches and innovative competitors? Change the frame, change the game.

13. Lawyers often will say that clients buy documents or hours – a lawyer-centric view. When I did estate planning, I concluded that, at heart, clients were really buying peace of mind – assurance that their family would be taken care of after they were gone. In other practice areas, they might also be buying things like judgment or risk management – something they’d happily pay more for than a document or a unit of time.

14. That is the big disconnect between lawyers and clients and where the opportunity for freemium law practice comes into play. Change the frame, change the game.

15. Some ideas. Start with Anderson’s book. It has plenty of ideas that might Anderson has a lot of freemium ideas in his book that could apply to the practice of law. Here’s one of mine to start you thinking – moving from highlights to insights to personalized. Highlights: a free annual summary of important cases prepared by an associate. Insights: an audio or video where partners explaining why the cases matter. Personalized: Half-day customized presentations where your best people show a client’s legal and executive team how to address those new cases.

16. Barriers. Oh, there are a few. Not done before. It’s change. How do we bill? Bar regulation still applying a 20th century framework to 21st century client needs. Don’t underestimate – these will be difficult frames to change, but freemium is for innovators who like challenges.

17. It strikes me that simple technology can drive this. Document assembly has been around for years. Second graders are making videos these days. So much can be delivered easily via the Internet for free.

18. Where do you get ideas other than buying Matt Homann a cup of coffee? I’ve spent a lot of time thinking about Bryan Cave’s Trade Zone extranet application as a model. Other professional services firms, authors and consultants have successful models. Talk to young people, see what’s going on outside the US, and get a diversity of opinions.

19. Let me emphasize that I’m not for a second advocating a wholesale freemium approach. However, I do think that economic survival for the long term depends on taking a diversified portfolio approach. Using free to create enhanced-value freemium revenue streams should be one part of your portfolio.

20. 3 action steps for you:

1. Read Chris Anderson’s book. Even better, go to iTunes and get the audio version for free, and see if you go ahead and buy the book.

2. Carve out 30 minutes with a piece of paper and brainstorm ways you might try free and freemium, starting with places where you already heavily discount or write-off fees.

3. Change your frame and see if it changes your game

IgniteLaw 2011 was fun, fast-paced and informative. I congratulate Matt, JoAnna, all the other presenters and everyone else involved for putting on such a great event. And it was especially great to meet some other Grace Potter and the Nocturnals fans.

I’m hoping to post some reflections on TECHSHOW 2011 soon.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

Legal Aspects of Social Media for Non-Profits – Panel Presentation

Tuesday, March 8th, 2011

If you are involved in the use of social media by and for non-profit organizations or just generally interested in legal issues arising out of the use of social media, and you will be in St. Louis on the afternoon of March 10, I have a panel presentation for you.

Here are the details:

Online Communities for Your Nonprofit: Legal Aspects of Social Media

March 10 – 3:00PM – 4:30PM

A panel of information technology attorneys from the St. Louis Corporate Counsel Association Pro Bono Committee will discuss the potential benefits of social media for nonprofits and provide an understanding of the legal issues and risks involved. They will suggest ways to create a successful online community without unhappy surprises.

Call 314-539-0357 to reserve your seat.

Schlafly Branch of the St. Louis Public Library (225 North Euclid Avenue, St. Louis, MO 63108 (314) 367-4120)

The panelists for the presentation will be JulieAnn Broyles (Ascension Healthcare), Elizabeth Cox, Peter Salsich and me.

We’re planning to do lots of Q & A and try to cover what’s on our audience’s minds. Bring your questions. We hope to see you there.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter at @dkennedyblog. Follow me at @denniskennedy

Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

IgniteLaw 2011 and The Freemium Practice of Law

Monday, March 7th, 2011

I was disappointed not to be able to attend the first IgniteLaw in 2010, although close observers will catch my very brief virtual appearance on the video from last year. I’m planning to make it to the recently-announced IgniteLaw 2011 that will happen on April in Chicago on the evening before the start of the 25th ABA TECHSHOW.

IgniteLaw (“The Future of Law Practice, in 6 minute increments”) is presented by my friends Matt Homann (LexThink) and JoAnna Forshee (InsideLegal). IgniteLaw uses the popular “Ignite” format with speakers getting 6 minutes to present with 20 automatically-advancing slides. The videos from last year will give you an idea of what to expect.

I thought it would be fun to come up with a possible presentation. While my first choice was to do a dramatic re-enactment of Doug Sorocco’s tremendous presentation from last year, I quickly realized that Doug’s presentation simply cannot be duplicated. We have to talk Doug into coming back this year.

The topic idea I submitted is called “The Freemium Practice of Law” and here is the description I wrote:

Richard Susskind meets Chris Anderson meets Larry Lessig on the road to new legal business models based on the notion of “Freemium.” How might lawyers give away traditional core services and products (think documents) to generate new flows of income, happy clients and personally-fulfilling work using technology readily-at-hand, Open Source principles, and new technology on the horizon?

I wanted to pull together some provocative ideas I’ve thought about off and on for the last couple of years, but haven’t written about or presented before. The talk would take me into some different areas than I’ll be presenting on at TECHSHOW (collaboration tools for transactional lawyers and Open Source software for law firms).

I’m excited about this topic and presentation. So much so that I’ve already sketched out the slides for the presentation. There’s a voting process for IgniteLaw, so I’m hopeful that my topic gets picked.

If you will be in Chicago on April 10 (for TECHSHOW or otherwise), I encourage you to attend IgniteLaw 2011. Tickets are free, seats are limited, and the information you need about tickets is here. Hope to see you there. I’ll be pestering you about going to TECHSHOW and talking a bit more about my presentations there in a future post.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter ñ @dkennedyblog. Follow me ñ @denniskennedy

Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

Upcoming Collaboration Tools for Lawyers Webinar

Thursday, January 27th, 2011

If you don’t already own a copy of the collaboration tools book Tom Mighell and I wrote, here’s a great opportunity to attend a webinar on February 9 where the “handout” is a copy of our book.

Here are the details and registration info:

You have a choice of a live telephone seminar or a live webinar. There will be some slides, so the live webinar might be a slightly better choice. On the live webinar, you’ll also be able to submit questions during the presentation rather than waiting until the end.

As I mentioned, attendees get a copy of our book, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together.

You’ll get the chance to:

  • Learn about collaboration technologies that you can use to work with others in your practice
  • Get practical tips for using collaboration tools in common legal practice settings
  • Develop a strategy for selecting the right collaboration tools in your law practice
  • Hear future trends and developments in collaboration tools for lawyers

The seminar is a joint production of ALI-ABA and the American Bar Association’s Law Practice Management Section.

Depending our your state’s rules, you might be eligible for 1.2 hours of MCLE credit. Cost is $225.

I hope you can attend. Registration info here.

Please help get the word out. Collaboration tools are more important now than ever before. I’ll also note that I’ll be speaking about collaboration tools for transactional lawyers at the upcoming ABA TECHSHOW.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter ñ @dkennedyblog. Follow me ñ @denniskennedy

The Lawyerís Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools