ABA Law Firm Marketing Strategies Conference 2011

Here’s a great conference for anyone interested in marketing a law firm or a law practice. The ABA Law Firm Marketing Strategies Conference 2011 will take place on November 8 & 9 in Philadelphia.

The Conference is called titled “Reputation, Referrals, Rankings,” and has a great agenda of timely topics, including:

Tuesday, November 8

  • Keynote #1: Lie to Me! “Emotion Management” of Your Marketing Will Invite Trust, Not Contempt
  • ROI: Examining the Return on Investment for Business Development Spending
  • The Business of You – Surviving and Thriving in Big Law
  • Luncheon: Effects of Rankings & Ratings on the Legal Profession
  • An Ethics Guide to Lawyer Marketing
  • The Power of Video in Lawyer Marketing
  • Golden Gavel Awards Ceremony and Reception

Wednesday, November 9

  • Keynote #2: “In Search of…Lawyers” How the Internet Has Changed Everything
  • Social Media: Does Your Firm Marketing Plan Need A Face Lift? (I’ll be Joining Tom Mighell and Tim Stanley on this panel)
  • Associate Business Development Training
  • Luncheon: 10×10 – 10 Topics, 10 Presenters, 10 Minutes Each. (It’s like speed dating, but better)

The best news is that there is still time to register and some seats still available. It’d be great to see you there.

For more information, see the conference website here (conference brochure).

Also, there’s also still time to register for the replay on November 3 of the very popular LinkeIn for Lawyers webinar Allison Shields, Michelle Golden and I presented in August. Details are available on the ALI-ABA website.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Replay of LinkedIn for Lawyers Webinar – November 3

Allison Shields, Michelle Golden and I presented a webinar on LinkedIn for Lawyers in August. That webinar was so well-attended that on November 3 there will be a replay. The details are available on the ALI-ABA website.

Although the November session will be an audio replay of the August session, we’ll be answering questions from attendees by email after the replay. That will give attendees a great chance to get their LinkedIn questions answered, to the extent that they aren’t answered in the webinar.

I had the benefit of hearing this webinar already and can tell you that the webinar is loaded with great information and practical tips, whether you are a LinkedIn beginner or an experienced user. I learned a lot from Allison and Michelle during the webinar. I also contribute some of my insights and tips from my many years of being on LinkedIn.

Here are the details on the webinar.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Speaking at St. Louis U Law School on Saturday

The American Bar Association’s Law Student Division is holding what looks to be a great conference this Saturday at the St. Louis University School of Law. I got the chance to volunteer to speak – and I couldn’t resist. In these difficult economic times, I feel it’s important to do what I can to help law students. People helped me while I was in law school, and it’s always been important for me to do what I can.

Details on the event are here. It looks like registration is closed, but I’d guess they might be able to find a place for for you if ask.

The sessions look really good and address important issues for law students.

I’ll be part of a panel on practical networking in the afternoon. I see this as a Q & A session. I want to cover both social networking and regular networking. I’ll also be part of a lunch session called “Lunch with Experience” where I’ll share my observations about legal careers and answer questions.

It sounds like fun for me and I expect to learn a lot in addition to sharing some of what I know and have observed over my legal career. If you read this blog and are there, introduce yourself and say hello.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Non-Marketing Uses of Social Media for Lawyers

Since Tom Mighell and I haven’t gotten much chance over the last year or so to write together, we jumped at the chance to write an article on “non-marketing” uses of social media for lawyers for the ABA’s Law Practice Today webzine. Then we realized that volunteering to write an article is far easier than finding the time to actually write it.

The result, however, is an article we really liked and one we’ve gotten some great feedback on. It’s called “Not Your Marketer’s Social Media: Ten Ways Lawyers Can Benefit from Non-Marketing Uses of Social Media.

The article grew out of our podcast called “Using Social Media for Non-Marketing” and expands on some of the ideas in the podcast and adds a few new things. The main idea is that lawyers can benefit from social media in many different ways and that the over-attention on using social media for marketing to potential clients has a limiting effect on ways that lawyers think they might use social media. The article is an attempt to “think different” about social media – in practical ways that match your own personality and approach – and to go back to the basics on social media. Then, see what evolves from uses that best fit your own approach and comfort.

We’ll also be talking about some of these ideas as part of a panel with Tim Stanley of Justia called “Social Media: Does Your Firm Marketing Plan Need A Face Lift” at the ABA Law Firm Marketing Strategies Conference 2011 on November 9 in Philadelphia. The Conference should be great and I encourage you attend (registration info here – early bird discount and chance to win iPad 2 until October 3). Please say hello if you attend our session.

Check out the new article and let us know what you think about it.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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How Technology Has Changed Communication and Collaboration With Clients

I’m excited to be a panelist at a CLE session the Standing Committee on Technology and Information Systems of the American Bar Association will sponsor the following CLE at the ABA Annual Meeting in Toronto, on August 5, 2011.

The session is titled “eAttorney, MiAttorney: How Technology Has Changed Communication and Collaboration With Clients.” It will happen on Friday, August 5 from 8:30 a.m. to 10:00 a.m. at the Metro Toronto Convention Center, Room 716B, 700 Level, South Building,

Here’s the description of the session:

Whether by iPad, Facebook or JDSupra, advancing technology is rapidly affecting the attorney/client relationship. What will the future hold? Come hear perspectives from corporate counsel, a legal futurist, and an ethics expert as they discuss key trends in the new ways lawyers communicate and collaborate with clients – and each other. The panel will focus in particular on emerging ethical requirements, and provide practical suggestions for strategies to meet the challenge and promise of evolving communication media.

Here’s the panel:

Moderator: Daniel Schwartz, Hartford, Connecticut

Panelists: Michael Downey, St. Louis, Missouri, Jordan Furlong, Ottawa, Canada
, Dennis Kennedy, St. Louis, Missouri

We’ve put together a great format for the session, you should get some great information, insights and ideas from this group. I’m really looking forward to this one. I hope you get the chance to attend this one.

Learn more about the ABA Annual Meeting, including registration information and the complete program book here.  

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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