Announcing LinkedIn in One Hour for Lawyers, Second Edition

Box of LinkedIn in One Hour for Lawyers 2Ed booksA box of books arrived at my door – my copies of the new Second Edition of LinkedIn in One Hour for Lawyers. All of the work on a book project finally seems real and tangible when you get the box of books and hold one in your hands.

Allison Shields and I wrote the original LinkedIn in One Hour for Lawyers about a year-and-a-half ago. Then we wrote Facebook in One Hour for Lawyers, which debuted about a year ago. We didn’t expect that we’d be writing a second edition so soon, but the massive interface and layout changes and feature updates at LinkedIn and the overwhelmingly positive response we got to the book pushed up our target for preparing a new edition.

LinkedIn’s changes continued all through the writing of the new book this summer and took a lot more work than we expected just to keep up with the changes. We also had the chance to incorporate some of our new ideas on LinkedIn, materials from articles and presentations we’ve given, practical tips and techniques Allison uses when she does training on LinkedIn, and discussion of new features.

In other words, the Second Edition of LinkedIn in One Hour for Lawyers is a major update and we’re proud of the new version.

Among other things, you’ll find:

    • All new illustrations, reflection the major interface changes.
    • Discussion of new features like Endorsements and a reconsideration of the use of Premium Accounts.
    • Updated material on Company Pages, Ethics, Ads, Mobile Apps and Privacy Settings.
    • Our best new practical ideas and tips for using LinkedIn in effective ways.
  • The book continues to focus on ten “lessons,” provides more detail on some advanced topics like ethics, and includes a generous helping of our favorite 60 LinkedIn tips.

    Here’s the description of the new edition from the ABA’s Web Store:

    Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. In just one hour, you will learn to:

    Set up a LinkedIn account

    Create a robust, dynamic profile–and take advantage of new multimedia options

    Build your connections

    Get up to speed on new features such as Endorsements, Influencers, Contacts, and Channels

    Enhance your Company Page with new functionality

    Use search tools to enhance your network

    Monitor your network with ease

    Optimize your settings for privacy concerns

    Use LinkedIn effectively in the hiring process

    Develop a LinkedIn strategy to grow your legal network

    As I write this, the book is still available with a 15% pre-order discount. Since we’ve received our author copies already, I’m going to suggest that you act quickly on the pre-order discount. There was a lot of interest in using the first edition in connection with training classes for lawyers in large firms and corporate law departments and we had that in mind when writing the second edition. If interested in that, please inquire about bulk discounts.

    The order page is here.

    Watch for news coming soon about a second book project.

    On October 17, Allison and I will presenting a webinar called LinkedIn for Lawyers Reloaded, co-sponsored by ALI CLE and the ABA’s Law Practice Division.

    - Dennis Kennedy

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available. Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    New Article: 13 Facebook Tips for Lawyers in 2013

    In perhaps the classic example of “I didn’t have enough time to write a shorter article, so I wrote a longer one,” I have a new article out in the February issue of the Law Practice Today webzine. It runs about 3,000 words and is called “Thirteen Facebook Tips for Lawyers in 2013.”

    As the article summary says:

    Still scared of Facebook? Come on, it’s 2013 already—can 1 billion users really all be wrong? Here are 13 tips to guide even the most reluctant late adopter on how to get the most of the most popular social media tool.

    The article offers some of my observations about lawyers using (and, mainly, not using) Facebook, thirteen practical tips (anybody else notice that matching the number of tips to the year has upped the degree of difficulty for these types of tips articles?), and three simple action steps to get yourself going on Facebook.

    The money quote:

    There are many reasons lawyers probably should be using Facebook, but I’m not sure that convince many reluctant lawyers with those reasons. Instead, consider my view that there may be no better resource than Facebook to help you reconnect with people who were important in your life with whom you have lost contact.

    I expect that Allison Shields and I will cover many of these tips in more detail in our upcoming presentation on LinkedIn and Facebook at ABA TECHSHOW 2013 in Chicago in April.You will also have the chance to talk about these topics with Allison and me at the Taste of TECHSHOW dinner we will be hosting on April 4.

    Hope you find the new article helpful.If you want to dive even deeper into Facebook, you might consider reading Facebook in One Hour for Lawyers, the new book from Allison Shields and me, which is also available in an iBook version.

    What other tips do you have for for lawyers to make better use of Facebook?

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    The Arrival of Facebook in One Hour for Lawyers

    When I got home from work this evening, I found a package that had been delivered today. I opened it and found:

    A closer look:

    Yes, the new book from Allison Shields and me, Facebook in One Hour for Lawyers, has arrived. For me, my books only really seem real when I get my personal copies in hand.

    This book is our “sequel” to LinkedIn in One Hour for Lawyers, which was published earlier this year. In fact, what I mainly remember about the publication of the LinkedIn book was how fast the deadline for the first draft of the Facebook book was approaching.

    We’re quite pleased with the way Facebook in One Hour for Lawyers turned out, although we stretch the concept of “in one hour” well past the breaking point. You’ll get a lot of value in this book. I did prove that it is possible to read the main section of this book in one hour, but I’m a really fast reader.

    I believe that the book is still technically in the pre-order period and is available with a 15% discount as a pre-order. We’re excited about this book and think you will be, too. If your firm or organization might consider using the book for social media training efforts, let me know and I can put you in touch with our publishing contacts for info about volume discounts. If you might be interested in a review copy (and have an audience that will appreciate the review), let me know. And, of course, don’t forget about LinkedIn in One Hour for Lawyers.

    Although, frankly, I expect the only book Allison and I might consider next would be “Resting Up after Writing Two Books in Less Than a Year in One Hour for Lawyers,” I have grown fond of the “in One Hour” format and I think it has a lot of potential. I’ll be the Vice-chair of the ABA Law Practice Management Section’s Publishing Board this year and would be happy to hear any topics for an “in One Hour” book that you know that you would definitely buy.

    Here’s a link the ordering page for Facebook in One Hour for Lawyers – I hope you enjoy the book.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available and also as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Upcoming Facebook for Lawyers Presentation and Webinar

    As the number of Facebook users approaches the one billion mark, lawyers are starting to take interest in Facebook and how they might use it.

    I’ll be co-presenting with Allison Shields at an upcoming presentation and a webinar on the “Facebook for Lawyers” topic.

    First, this Friday, May 4, if you are in the San Francisco area or are attending the ABA Law Practice Management Section’s Spring Meeting in Napa, you can see our live presentation called, simply enough, “Facebook for Lawyers.” Details here.

    Second, on May 17, Allison and I will be presenting an ALI-ABA webinar called, simply enough, “Facebook for Lawyers.” Details here.

    As the perceptive reader will guess, you can also expect to see a new book from Allison and me called Facebook in One Hour for Lawyers later this summer. Both the May 4 presentation and the May 17 webinar can be expected to give you a preview of the book.

    Hope to see you for one or both of these events.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    Three Articles and a Book on LinkedIn

    As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

    We’re quite pleased with the initial reaction to the book (see comments here). Probably the most interesting response has been the inquiries from large law firms about bulk orders to bring their lawyers up to speed on LinkedIn. If you want more information on bulk orders, let Allison or me know and we can get you to the right person.

    We’ve also had three articles on LinkedIn published in the last month. Again, each has gotten more interest than we expected.

    1. The Chain: LinkedIn Is More than Social Media for Lawyers

    This article was my monthly legal technology column for the ABA Journal in the April 2012 issue. It is a short entry-level article about LinkedIn, with three suggestions to quickly improve your experience with LinkedIn.

    2. Ten Tips to Get the Most Out of LinkedIn

    In this article for the ABA’s GPSolo eReport April newsletter, we cover ten of our favorite LinkedIn tips to help you increase the benefit you get from LinkedIn.

    3. LinkedIn: How to grow, nurture your network and obtain results

    In this interview for the YourABA newsletter, Allison and I discuss several aspects about how lawyers (and others inside and outside the legal professions) use LinkedIn, how than can improve their effectiveness with LinkedIn, and our LinkedIn book. It’s a very thorough interview, with lots of great, practical information.

    If you like what you read int he articles, then, of course, I’d like to consider buying the book, either for yourself or your firm or organization. Remember that our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books from the ABA’s Law Practice Management Section.

    Also, Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Click on the link in the previous sentence or simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

    Details on the book and how to purchase it may be found here.

    [Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.