Creating a LinkedIn Action Plan

It’s nice to see LinkedIn in One Hour for Lawyers, Second Edition in the Best Sellers section of the ABA Web Store. A big thank you to readers of this blog who have bought the book.

If you’d like to get a good idea of what’s in the book, the Law Technology Today blog has made available a generous excerpt from the book in a post called Create a LinkedIn Action Plan, courtesy of Lindsay Dawson, whose assistance with getting the word out on our books has been invaluable.

The excerpt comes from the concluding chapter of the book and outlines the three essential building blocks of LinkedIn (Profile, Connections and Participation) and gives three practical action steps, one for each building block. The action steps are simple, concrete actions you can take that require a small investment of time and should improve your results from LinkedIn.

Let me excerpt a bit of that excerpt:

1. Profile.

Your Profile Action Step

Reread and rewrite your Profile summary so that it has an external focus, telling readers exactly what you want them to know about you so that they will want to connect with you.

2. Connections.

Your Connections Action Step

Try to set and reach a reasonable goal for your total number of Con­nections. Reaching fifty Connections will help your Profile strength.

3. Participation.

Your Participation Action Step

Try to post at least one Update per week for a month. Building relation­ships takes time, whether in person or online. Use LinkedIn to identify and gain information about people you have just met or will be meeting, and keep using it to strengthen relationships and expand your network.

There’s more in the post on Law Technology Today.

I’ve really enjoyed getting the chance to speak about what’s in the book on podcasts and webinars recently, but have especially enjoyed spending some one-on-one time helping people improve their approach to LinkedIn, several of whom were not lawyers. Which leads to the question: “What if there were a version of this book not targeted at lawyers and other legal professionals?” Allison and I have heard that question a lot and all I can say is stay tuned for our answer to that question, which will be revealed soon.

LinkedIn in One Hour for Lawyers, Second Edition can be purchased through the ABA Store or in an iBook version on iTunes.LIOHFL2 Cover

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Upcoming Webinar: LinkedIn for Lawyers Reloaded

On Thursday, October 17, Allison Shields and I will be presenting a webinar called LinkedIn for Lawyers Reloaded, cosponsored by ALI CLE and the ABA’s Law Practice Division.

LinkedIn in One Hour for Lawyers, Second Edition

This 90 minute seminar coincides with the launch of our new book, LinkedIn in One Hour for Lawyers, Second Edition, and attendees of the live webinar will receive an electronic version of the book.

Our presentation will be based on the new version of our book and will reflect our current thinking about LinkedIn and will cover recent changes to LinkedIn’s interface and features. Allison and I spoke today in preparation for the webinar and I’m excited about our newest approach to this material.

Here’s the description for the webinar:

Like many lawyers (and 225 million other LinkedIn users), you may have a profile on LinkedIn, but do you really know what to do with it? Beyond putting up an online “resumé” and adding connections to your professional network, do you know all the ways that LinkedIn can help you in your career?

In this essential CLE program on LinkedIn for Lawyers, learn how to leverage the world’s largest professional network to boost your own practice and profile! Whether you are a new or long-term user, this CLE program will give you helpful instructions and useful strategies for taking advantage of all of LinkedIn’s features, including navigating LinkedIn’s new interface, maximizing your profile, and connecting with referral sources, former classmates, former practice colleagues, peers, experts, and others, in effective, mutually beneficial ways.

Bonus! All registrants will receive a FREE copy of LinkedIn in One Hour for Lawyers (a $49.95 value) In addition, all registrants receive a set of downloadable course materials and free access to the archived online program later. Registrants will be able to view the archived online program on a mobile device.

What You Will Learn

After attending this practical webcast, you will be able to:

+ understand the many ways lawyers use LinkedIn and find the way(s) that work best for you

+ know the “Three Essential Building Blocks” of LinkedIn and how to use them to get the most value for the time you spend on LinkedIn

+ design and optimize your LinkedIn profile to create a strong professional social media presence

+ engage LinkedIn in the job search, recruiting, and interviewing process

+ develop focused, strategic approaches to networking with others on LinkedIn

+ use powerful advanced features of LinkedIn that many users are not even aware of

+ take advantage of new features (such as Endorsements), interface changes and mobile applications to take your use of LinkedIn to a new level

+ boost your professional presence and establish your niche among the 225+ million members of the LinkedIn community

Have a question for the faculty? This interactive seminar will give you the opportunity to submit questions to the faculty before and/or during the program. Send your questions to tsquestions@ali-cle.org.

I hope that you will be able to attend LinkedIn for Lawyers Reloaded on Thursday, or, if not, that you will mention it to friends and colleagues who might appreciate the webinar.

The second edition of LinkedIn in One Hour for Lawyers can be purchased through the ABA Store or in an iBook version on iTunes.

- Dennis Kennedy

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available (iBook version also available). Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Announcing LinkedIn in One Hour for Lawyers, Second Edition

Box of LinkedIn in One Hour for Lawyers 2Ed booksA box of books arrived at my door – my copies of the new Second Edition of LinkedIn in One Hour for Lawyers. All of the work on a book project finally seems real and tangible when you get the box of books and hold one in your hands.

Allison Shields and I wrote the original LinkedIn in One Hour for Lawyers about a year-and-a-half ago. Then we wrote Facebook in One Hour for Lawyers, which debuted about a year ago. We didn’t expect that we’d be writing a second edition so soon, but the massive interface and layout changes and feature updates at LinkedIn and the overwhelmingly positive response we got to the book pushed up our target for preparing a new edition.

LinkedIn’s changes continued all through the writing of the new book this summer and took a lot more work than we expected just to keep up with the changes. We also had the chance to incorporate some of our new ideas on LinkedIn, materials from articles and presentations we’ve given, practical tips and techniques Allison uses when she does training on LinkedIn, and discussion of new features.

In other words, the Second Edition of LinkedIn in One Hour for Lawyers is a major update and we’re proud of the new version.

Among other things, you’ll find:

    • All new illustrations, reflection the major interface changes.
    • Discussion of new features like Endorsements and a reconsideration of the use of Premium Accounts.
    • Updated material on Company Pages, Ethics, Ads, Mobile Apps and Privacy Settings.
    • Our best new practical ideas and tips for using LinkedIn in effective ways.
  • The book continues to focus on ten “lessons,” provides more detail on some advanced topics like ethics, and includes a generous helping of our favorite 60 LinkedIn tips.

    Here’s the description of the new edition from the ABA’s Web Store:

    Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking. In just one hour, you will learn to:

    Set up a LinkedIn account

    Create a robust, dynamic profile–and take advantage of new multimedia options

    Build your connections

    Get up to speed on new features such as Endorsements, Influencers, Contacts, and Channels

    Enhance your Company Page with new functionality

    Use search tools to enhance your network

    Monitor your network with ease

    Optimize your settings for privacy concerns

    Use LinkedIn effectively in the hiring process

    Develop a LinkedIn strategy to grow your legal network

    As I write this, the book is still available with a 15% pre-order discount. Since we’ve received our author copies already, I’m going to suggest that you act quickly on the pre-order discount. There was a lot of interest in using the first edition in connection with training classes for lawyers in large firms and corporate law departments and we had that in mind when writing the second edition. If interested in that, please inquire about bulk discounts.

    The order page is here.

    Watch for news coming soon about a second book project.

    On October 17, Allison and I will presenting a webinar called LinkedIn for Lawyers Reloaded, co-sponsored by ALI CLE and the ABA’s Law Practice Division.

    - Dennis Kennedy

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    LinkedIn in One Hour for Lawyers (Second Edition), the new book from Allison Shields and me, is now available. Our previous book, Facebook in One Hour for Lawyers, is also available (iBook version here). Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    New Article: 13 Facebook Tips for Lawyers in 2013

    In perhaps the classic example of “I didn’t have enough time to write a shorter article, so I wrote a longer one,” I have a new article out in the February issue of the Law Practice Today webzine. It runs about 3,000 words and is called “Thirteen Facebook Tips for Lawyers in 2013.”

    As the article summary says:

    Still scared of Facebook? Come on, it’s 2013 already—can 1 billion users really all be wrong? Here are 13 tips to guide even the most reluctant late adopter on how to get the most of the most popular social media tool.

    The article offers some of my observations about lawyers using (and, mainly, not using) Facebook, thirteen practical tips (anybody else notice that matching the number of tips to the year has upped the degree of difficulty for these types of tips articles?), and three simple action steps to get yourself going on Facebook.

    The money quote:

    There are many reasons lawyers probably should be using Facebook, but I’m not sure that convince many reluctant lawyers with those reasons. Instead, consider my view that there may be no better resource than Facebook to help you reconnect with people who were important in your life with whom you have lost contact.

    I expect that Allison Shields and I will cover many of these tips in more detail in our upcoming presentation on LinkedIn and Facebook at ABA TECHSHOW 2013 in Chicago in April.You will also have the chance to talk about these topics with Allison and me at the Taste of TECHSHOW dinner we will be hosting on April 4.

    Hope you find the new article helpful.If you want to dive even deeper into Facebook, you might consider reading Facebook in One Hour for Lawyers, the new book from Allison Shields and me, which is also available in an iBook version.

    What other tips do you have for for lawyers to make better use of Facebook?

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

    What Tech Gifts Do You Recommend for Techie Lawyers (and Others)?

    [Note: I’m running a Q&A series all the rest of December on DennisKennedy.Blog (details here).]

    What Tech Gifts Do You Recommend for Techie Lawyers (and Others)?

    The answer is: Normally, I don’t make these kinds of recommendations, leaving that task in the excellent hands of people like Reid Trautz, who has posted the latest edition of his annual gift guide for lawyers.

    However, there is one item that I see as the must have for techie lawyers, especially those who travel a lot. It’s perfect for all of my friends who speak regularly on legal tech and have so many gadgets and chargers that their hotel rooms look like they are decorated with Christmas lights.

    Here it is.

    Ok, admit it, I made you laugh. However, I really do think a sleep mask is great for travel.

    Before I give me some of my general thoughts, let me recommend the gift guide that Allison Shields posted, which links to a number of tech gift guides, including the 2012 Holiday Tech Toys podcast from Sharon Nelson and Jim Calloway, an annual tradition.

    Here are a few of my thoughts.

    It’s difficult to give (or receive in some cases) tech gifts, especially as tech has become so much more personal. For example, I’m really liking my iPad Mini and would thoroughly recommend it, if it fits your use case. However, giving it as a gift is tricky because the amount of memory that makes sense will vary from person to person. It’s nice to get an iPod, iPad or other device, but if it doesn’t have enough memory or isn’t in the color you want, it’s not quite as nice as you hope it would be. It’s best to determine what your gift recipient really wants, which takes away the surprise element.

    Headphones are another example of a tech gift where people have certain ideas and requirements in mind. I have a collections of headphones and earphones, each of which has a specific use. That said, I’ll put in a good word for the MEElectronics M6-BK-MEE Sport Noise-Isolating In-Ear Headphones with Memory Wire that I use when I work out. Great price, good sound and they stay in my ears well and block out music and other sounds in the fitness center where I work out.

    I tend to take a practical approach to tech and I think that approach works really well for tech gifts. For the techies on your list, I’d suggest the practical stuff, things like cables, chargers, connectors and the like. You really can never have enough, especially if you speak and travel. External hard drives and higher capacity USB drives will always be appreciated – you can’t have too many.

    For the tech speaker on your list, the hottest thing among speakers is using an Apple TV and Airplay so you can present wirelessly with an iPad. They’ll be happy to see an Apple TV.

    A gift card to buy some apps is another good idea.

    Not surprisingly, I also recommend one or more of the reasonably-priced “In One Hour” books from the ABA’s Law Practice Management Section. I’ve ready many of them and you can pick topics that interest your gift recipient. I especially like the ones of LinkedIn and Facebook, but I might be a little biased.

    If you have a question for me to answer in this series, you may submit it for me through the usual channels – email at denniskennedyblog @ gmail . com, a comment left on the original post about the Q&A series, this post or a subsequent post, or through Twitter (@dkennedyblog), or whatever other way you want to reach me.

    [Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

    View Dennis Kennedy's profile on LinkedIn

    Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

    Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.