LinkedIn in One Hour for Lawyers Now Available as iBook

Allison Shields and I are grateful for the overwhelmingly positive response we gotten to our book, LinkedIn in One Hour for Lawyers. A big thank you to everyone who has purchased the book.

I’m pleased to announce that the book is now available as an iBook in the iTunes store. The price of the iBook is $17.99, a nice discount from the price of the traditional paperback version.

Allison and I have also started a LinkedIn Group in connection with the book (and the upcoming Facebook in One Hour for Lawyers book that we anticipate being published in August) called “Social Networking for Lawyers. Please consider joining the group to continue the conversation about the use of LinkedIn by lawyers.

We have been (welcomely) surprised by the interest by law firms in using the book as part of their internal LinkedIn training efforts. If your firm might be interested in exploring that route, we can help you get in touch with ABA Publishing about volume discounts. And, if you are an ABA Law Practice Management Section member (and, if you read this blog, you should be), it looks like there’s still a great discount available on the paperback version for LPM members.

iBook link

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available *and as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

The Debut of “LinkedIn in One Hour for Lawyers” Book

As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

Details on the book and how to purchase it may be found here.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Recent Episodes of The Kennedy-Mighell Report Podcast

I wanted to post an update on recent episodes of the Kennedy-Mighell Report podcast on the Legal talk Network.

There have been some very good episodes lately, on some great topics, and I wanted to highlight them. It’s also a good time to remind you that you can subscribe to the podcast in iTunes and receive new episodes automatically.

You don’t have to be a lawyer to listen to these podcasts. Tom and I try to cover a lot of ground that is not specific to lawyers. Episode #73 is just one good example.

I also wanted to note that the show notes site for the podcast at TKMReport.com is back to life and will give you descriptions, resources mentioned in the episodes and more.

RECENT EPISODES (#69 – #75)

#75. Search Plus Your Legal World

Google’s new “Search Plus Your World” represents a new direction in Internet search where social elements become part of our search results. Bringing our social media world into search results indicates both the growing importance of social media and the need to find new ways to get relevant results. Can we make use of what our friends and connections find on the web to get us better search results? In this episode, Dennis Kennedy and Tom Mighell take a look at Search Plus Your World, whether bringing social into search might help us, and whether this approach might work for you. Podcast here

#74. Ultrabook Benefits for Attorneys

The big story at the 2012 Consumer Electronics Show was “ultrabooks.” This new category of computer stole the thunder, at least for a few days, from tablet computers. Should lawyers be considering ultrabooks in 2012? In this episode, Dennis Kennedy and Tom Mighell take a look at the new world of ultrabooks, whether tablet computers like the iPad are taking over the computer market, and what it all means for traditional notebook computers and desktop PCs. Podcast here

#73. Making Collaboration Tools Work in 2012

People are collaborating more than ever before. There are more collaboration tools and technologies than ever before. Yet, the actual adoption of collaboration tools seems to lag behind the wish to use collaboration tools. In this episode, Dennis Kennedy and Tom Mighell discuss the gap between tools and people in collaboration, the common challenges faced when implementing collaboration tools, especially ones used by lawyers, and their best recommendations for improving the adoption of collaboration tools and technologies in 2012. Podcast here

#72. Pardon the Legal Technology Interruption 2011

What kind of year was 2011 for legal tech? What were the big developments and trends that you need to know? In this episode, Dennis Kennedy and Tom Mighell pay tribute to ESPN’s “Pardon the Interruption” and adopt its format for a fast-paced and fun discussion of what transpired in legal technology in 2011. Podcast here

#71. Who Moved My Social Media Cheese?

Many social media users have been surprised recently by changes to the design and user interface of the web pages and apps they have been accustomed to using with these services. These changes have been happening for quite a while, but this round of revision seems to have created a backlash from longtime users. Are these kinds of changes fair or foul? In this episode, Dennis Kennedy and Tom Mighell discuss recent interface modifications by Facebook, LinkedIn, Twitter and others, the response to these changes and the rollout of the changes, and the implications for users as rely more and more on cloud services. Podcast here

#70. 2012 Technology Gift Guide

‘Tis the season for gift-giving. And the season for technology gift lists. The latest technology is always a great present – especially for lawyers. In this episode, Dennis Kennedy and Tom Mighell roll out their own technology gift guide for lawyers, give some of their favorite buying tips, and give you plenty of suggestions for your own wish list! Podcast here

#69. Will Video Kill the Lawyer Star?

Forty-eight hours of video is added to YouTube every minute. Second graders make professional-quality movies using inexpensive cameras and standard software. It’s no surprise that lawyers are tentatively beginning to think about using video in connection with their practices. In this episode, Dennis Kennedy and Tom Mighell discuss the growing use of video by lawyers, survey the tools for creating and distributing videos, and share some observations and tips about lawyers jumping into the world of video. Podcast here

If you haven’t listened to the podcast before or haven’t listened for a while, give one or more of these a listen and then subscribe to the podcast in iTunes.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

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ABA Law Firm Marketing Strategies Conference 2011

Here’s a great conference for anyone interested in marketing a law firm or a law practice. The ABA Law Firm Marketing Strategies Conference 2011 will take place on November 8 & 9 in Philadelphia.

The Conference is called titled “Reputation, Referrals, Rankings,” and has a great agenda of timely topics, including:

Tuesday, November 8

  • Keynote #1: Lie to Me! “Emotion Management” of Your Marketing Will Invite Trust, Not Contempt
  • ROI: Examining the Return on Investment for Business Development Spending
  • The Business of You – Surviving and Thriving in Big Law
  • Luncheon: Effects of Rankings & Ratings on the Legal Profession
  • An Ethics Guide to Lawyer Marketing
  • The Power of Video in Lawyer Marketing
  • Golden Gavel Awards Ceremony and Reception

Wednesday, November 9

  • Keynote #2: “In Search of…Lawyers” How the Internet Has Changed Everything
  • Social Media: Does Your Firm Marketing Plan Need A Face Lift? (I’ll be Joining Tom Mighell and Tim Stanley on this panel)
  • Associate Business Development Training
  • Luncheon: 10×10 – 10 Topics, 10 Presenters, 10 Minutes Each. (It’s like speed dating, but better)

The best news is that there is still time to register and some seats still available. It’d be great to see you there.

For more information, see the conference website here (conference brochure).

Also, there’s also still time to register for the replay on November 3 of the very popular LinkeIn for Lawyers webinar Allison Shields, Michelle Golden and I presented in August. Details are available on the ALI-ABA website.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Speaking at St. Louis U Law School on Saturday

The American Bar Association’s Law Student Division is holding what looks to be a great conference this Saturday at the St. Louis University School of Law. I got the chance to volunteer to speak – and I couldn’t resist. In these difficult economic times, I feel it’s important to do what I can to help law students. People helped me while I was in law school, and it’s always been important for me to do what I can.

Details on the event are here. It looks like registration is closed, but I’d guess they might be able to find a place for for you if ask.

The sessions look really good and address important issues for law students.

I’ll be part of a panel on practical networking in the afternoon. I see this as a Q & A session. I want to cover both social networking and regular networking. I’ll also be part of a lunch session called “Lunch with Experience” where I’ll share my observations about legal careers and answer questions.

It sounds like fun for me and I expect to learn a lot in addition to sharing some of what I know and have observed over my legal career. If you read this blog and are there, introduce yourself and say hello.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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