Freemium, IgniteLaw and ILTA

I received a package in the mail today with several copies of the June 2011 issue of ILTA’s Peer to Peer magazine.

On page 22, you will find my article called “Freemium,” which is loosely based on the presentation I did for IgniteLaw 2011 called “The Freemium Practice of Law.”

Even better, you can find a copy of my article online here.

The article discusses the potential application of Chris Anderson’s free and freemium principles from his book “Free” to the practice of law. I managed to reference Monty Python, Open Source software and modern portfolio theory, although, alas, my favorite reference to Grace Potter and the Nocturnals in my IgniteLaw presentation hit the cutting room floor.

As many readers know, I occasionally use this blog to show some of my approaches to writing. You might be interested in comparing this article to my original IgniteLaw script to see the choices, especially in resequencing the points, I made when adapting the talk to an article format.

The rest of the issue looks great, but I wanted to highlight JoAnna Forshee’s article about IgniteLaw 2011 on page 132 (online here), which summarize IgniteLaw and points to ways others might use the “Ignite” format.

Let me know what you think of my Freemium article. I’d enjoy hearing about efforts to experiment with freemium approaches in the practice of law.

Thanks to the great people at ILTA (always a pleasure to work with) for their interest in this topic and for publishing my article. If you aren’t familiar with ILTA, you need to be.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

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